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    RM013_034FN.jpg

    The Texas Auto Writers Association (TAWA) has completed
    their testing procedures for the 2013 model year and the big winners are the
    Ram and Jeep brands – with the refreshed Ram 1500 taking home a trio of major
    awards while the Grand Cherokee and Wrangler claimed three awards of their own. 

    “Automotive reporters have reacted extremely favorably to
    the new 2013 Ram 1500, and our research tells us that resonates with truck
    buyers,” said Fred Diaz, a San Antonio, Texas native and President and CEO–Ram
    Truck Brand and Chrysler de Mexico, Chrysler Group LLC. “Texas is Ram’s biggest
    market and we’ve worked relentlessly to build powerful trucks with
    best-in-class fuel economy and capability for our customers. The pickup market
    is fiercely competitive and we are proud the Texas Auto Writers have awarded
    Ram trucks with these coveted titles.”

    Each year, TAWA holds their “Texas Truck Rodeo” where 50
    members of the association put more than 60 trucks, crossovers and SUVs through
    a grueling testing procedure that includes comprehensive on- and off-road
    driving situations over the course of two days…making the TAWA truck awards
    among the most legitimate and important in the industry.  Unlike some awards (like the North American
    Truck of the Year), the TAWA awards aren’t about what automaker spends the most
    money – TAWA is all about picking the trucks and SUVs that are truly the best
    in every way.  Also, considering that the
    state of Texas accounts for roughly 20% of the new trucks sold in the US, Texas
    is a major battle field for truck segment sales.

    The 2013 Ram 1500 was named the “Full-size Pickup Truck of
    Texas” along with being named the 2013 Truck of Texas which is TAWA’s top
    honor.  Also, the Ram 1500 Laramie was
    named the Luxury Pickup Truck of Texas while the entire Ram Truck Brand was
    voted the Truck Line of Texas.  As the
    annual TAWA testing awards go, the 2013 Ram was the big winner this year although
    the Toyota Tacoma took Mid Size Pickup Truck of Texas while Ford took Heavy Duty
    Truck of Texas with the Super Duty and the Raptor claimed the title of Off-Road
    Truck of Texas.   The Ford F150 took the truck honors last year.

    “Our members overwhelmingly chose the 2013 Ram 1500 as the
    Truck of Texas and the truck for Texans. The new Ram 1500 is amazing,” said
    Michael Herzing, Texas Auto Writers Association President. “The new
    technologies in this truck are true game changers and raise the bar for the
    competition. You’ve got to love how tough, capable, comfortable, and fuel
    efficient this new truck is, especially for Texans who frequently drive long
    distances. Until we drove it, we couldn’t believe a truck this nice and capable
    could achieve 25 miles to a gallon like the Ram does. It blew our members
    away.”

    Over in the SUV judging, the 2013 Jeep Grand Cherokee took
    top honors for the third straight year in being named the SUV of Texas.  The Grand Cherokee also took the title of
    being the Full Size SUV of Texas while the Grand Cherokee Overland was named
    the top Luxury Full Size SUV of Texas. 
    Finally, the Jeep Wrangler was named the Mid Size SUV of Texas.  The Ford Escape claimed the title of Compact
    SUV of Texas while the Ford Explorer Sport was named the Mid Size SUV of Texas
    to round out the SUV judging.

    There were no Chrysler Group products in the crossover
    category.

    Click here to head into the DodgeForum.com Ram section to talk about that awesome new 2013 Ram!

     
     
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