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    2014 Ram 1500 EcoDiesel

    The power and efficiency of the 3.6L Pentastar V6 has helped vastly improve the take rate of the “base” V6 for the Ram 1500 but over the past few years, prospective Ram 1500 buyers couldn’t get a loaded up Laramie model (shown above with Hemi badges) with the Pentastar.    That is about to change.

    While the 5.7L Hemi V8 is one of the most efficient and most powerful engines in the half ton segment, those buyers who don’t need as much power while wanting better fuel economy have historically been forced to opt for lower trimlines – but that is all about to change.  The Chrysler Group has announced that beginning later this year, those folks purchasing a 2014 Ram 1500 Laramie can opt for the 3.6L V6 rather than the pricier Hemi or EcoDiesel.  This will allow the Laramie models to be more efficient but it will also make these high end trucks a bit more affordable.

    The 2014 Ram 1500 Laramie in 4×2 trim with the 3.6L Pentastar V8 and the 8-speed automatic transmission will carry an MSRP of $38,775.  This is $1,425 less than the current Ram 1500 Laramie with the standard Hemi V8 but more importantly, with 305 horsepower the Pentastar powered Ram Laramie will tow over 7,400lbs while still returning the best fuel economy in the half ton truck segment shy of the new Ram EcoDiesel models.

    While the decision to offer the 3.6L Pentastar V6 in the 2014 Ram 1500 Laramie may not have a huge impact on sales (since many buyers before would have either paid for the Hemi powered Laramie or opted for a lower trimline with the Pentastar), the availability of the V6 engine option with the Laramie package should help the Ram brand sell more high end, high profit margin trucks.

     
     
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