By Patrick Rall
Leading up to the start of the 2014 North American International Auto Show in Detroit, the Chrysler Group has introduced the new 2014 Ram 1500 Mossy Oak Edition. This package reincarnates the partnership between the Ram brand and the well known outfitter that took 2013 off but for 2014 – the Mossy Oak Edition is better than ever.
The 2014 Ram 1500 Mossy Oak Edition is based on the 2014 Ram 1500 Outdoorsman 4×4 Crew Cab and this truck is available in just three exterior colors – Black, Black Gold and Prairie Pear (shown above) – with a heavy dose of Mossy Oak’s Break-Up Infinity camouflage pattern running along the bottom few inches of the lower rockers on the sides, across the tailgate and on the bedside covers atop the innovative RamBox cargo system. In addition to the optional RamBox system, 2014 Ram Mossy Oak Edition buyers can opt for the Ram 1500 with either the 5 foot, 7 inch bed or the 6 foot, 4 inch bed.
“Ram Truck is focused on the needs and wants of truck buyers,” said Reid Bigland, President and CEO, Ram Truck Brand – Chrysler Group LLC. “Our Ram Truck owners are passionate about hunting and fishing. The Ram Mossy Oak Edition gives hunting enthusiasts a way to proudly proclaim their love for the outdoors.”
Inside, the 2014 Ram 1500 Mossy Oak Edition features a Canyon Brown and Frost Beige layout with Mossy Oak Break-Up Infinity camouflage on the instrument panel and the door panel inserts, embroidered Mossy Oak logos on the front and rear headrests on the cloth seats and optional Espresso Tuscany-colored Katzkin leather seats with Mossy Oak seatback embroidery for those who want a little more luxury in their special edition Mossy Oak Ram.
“The Ram Truck brand has been a great partner to Mossy Oak,” said Ronnie “Cuz” Strickland, Executive Vice President of Mossy Oak. “The people there love trucks, but they’re also into hunting and fishing and understand that their customers are, too. To have Ram take that relationship to the next level by offering a special Mossy Oak Edition speaks volumes about their commitment to hunters and Outdoorsmen and women, and we are extremely proud to partner with them.”
The 2014 Ram 1500 Mossy Oak Edition will arrive in dealerships in the next few months with a base price of $39,985 plus a destination charge of $1,195.