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    dart rallye customizer.jpgThe 2013 Dodge Dart began hitting dealerships around the
    United States last month via dealership “drive away” programs and even though
    the vehicles handed out last week were all identical models intended to be
    demonstration models – 202 of those new Darts driven back to dealerships around
    the country were sold to consumers.

    All of the first 2013 Dodge Darts sent to dealerships last
    month were identical, being Rallye models in Redline 2 Coat Pearl paint with
    the 1.4L Turbocharged Fiat motor mated to a 6-speed manual transmission.  Literally thousands of these similar Dart
    Rallye demonstration models were driven to dealers all over the country and 202
    of those were quickly sold – many on the same day that they arrived at the
    dealership.

    The Chrysler Group hopes that the new Dodge Dart will be the
    next “it” vehicle – at least mimicking the success seen by the Dodge Dart and
    their unique drive away program plan was designed to give a dealership
    representative a good chance to get real driving experience behind the wheel of
    the 2013 Dart.  While these vehicles were
    intended to be demonstration models at dealerships for walk-in customers hoping
    to meet the new Dart, dealers were permitted to sell these vehicles just as
    they would any other vehicle on the lot. 

    In some cases, dealerships are very willing to sell their
    first 2013 Dodge Dart while others are holding onto it so that more prospective
    customers can check it out before the full wave of production models arrives
    later this month.  We can expect the
    sales numbers for July 2012 to show far more than 202 Darts sold.

    To continue to spur interest and enthusiasm in the 2013
    Dodge Dart, the Dodge website now has the Dodge Dart Customizer.  On this new toy, you can pick your trimline,
    exterior color, wheel style, mirror style, exhaust tip design, headlights and
    accessories while choosing from a variety of backgrounds.  The image above was taken from the Dart
    Customizer, showing the Dart set up just like the first units sold last month.  Click here to customize the 2013 Dodge Dart
    for yourself!

     
     
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