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    2013-ram-1500-black-express-front
    Henry Ford would be proud. Dodge and Ram buyers are opting for black more than any other color in 2013. Even with some very cool and wild new colors being introduced each year.

    “It’s all about the brand. We create colors that will reinforce and accentuate each brand,” Head of Exterior Color & Trim Studio Jim Parker said. “For example, the Dodge Challenger is a muscle car and we aim to keep the heritage of the vehicle by offering lots of colors like HEMI Orange (above), ToRed and Plum Crazy.”

    White is in the number two spot for each brand. You can see the top five for each after the jump. Via Chrysler

    Dodge Brand:

    1. Black Clear Coat
    2. Bright White Clear Coat
    3. Redline 2 Coat Pearl
    4. Tungsten Metallic Clear Coat
    5. Billet Metallic Clear Coat

    Ram Trucks Brand:

    1. Black Clear Coat
    2. Bright White Clear Coat
    3. Mineral Gray Metallic Clear Coat
    4. Deep Cherry Red Crystal Pearl Coat
    5. Bright Silver Metallic Clear Coat

     
     
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