By Patrick Rall
While the SRT brand has technically existed for a few years now, the launch of the 2013 SRT Viper officially ushers in the era of an actual SRT-branded vehicle and with it comes the first SRT-branded commercial. We have previously seen Dodge, Chrysler and Jeep brand commercials on TV and online showing the likes of the Dodge Charger SRT8, the Chrysler 300C SRT8 and the Jeep Grand Cherokee SRT – the new “Body and Soul” advertising campaign is the first devoted strictly to the Street and Racing Technology brand vehicle lineup.
The SRT Brand is, without a doubt, the most unique automotive brand in America so it is fitting that the first SRT-specific commercial is also unique. The Body and Soul advertising debut is technically one commercial but the Chrysler Group has made four renditions of it with 30, 60 and 90 second television commercials joined by an extended online version that runs for 2 minutes and 17 seconds. These four clips follow very similar story lines but as each video is longer than the one before it – extra footage showing the SRT brand vehicles in action has been added. Of course, each video also includes varying amounts of dramatic yet humorous voiceover to add that special wow factor (in case the vehicles included weren’t enough) while telling the story of why we all love our machines so much.
Along with the high performance variants of the Charger, Grand Cherokee, 300C and the new Viper, the Body and Soul commercials feature historic Mopar muscle cars like the 1973 Challenger, the 1968 Plymouth Road Runner, the 1968 Charger and what looks to be a 1960s Dodge station wagon that I am unable to identify. The Body and Soul commercials also show a 2013 SRT Viper disturbing nature simply by revving its engine before a short glimpse of said Viper roaring along a peaceful countryside road.
Below, we have included each of the four Body and Soul commercial spots in order of shortest to longest for your viewing pleasure!