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    Big displays are all the rage at the SEMA Show in Las Vegas but no
    one does it quite like Chrysler.  Inside of the huge convention center,
    the company’s Mopar product line features a large display of new models
    decked out in all sorts of aftermarket accessories and helping to draw
    attention to this indoor display was a collection of brand new 2011
    models.

    The 2011 Dodge Durango, Dodge Charger R/T and Dodge Challenger SRT8
    392 made their grand public debut at the 2010 SEMA Show, with the
    Challenger and Durango being shown off in basic production form while
    the Charger R/T received a variety of upgrades – turning it into the
    “Redline” edition Charger.  The public had previously been introduced to
    the awesome new Charger in pictures but SEMA offered us the first
    in-person look at the 2011 Charger ahead of its formal debut at the 2010
    LA Auto Show.

    Mopar also brought out some previously seen models, like the heavily
    modified Mopar Ram Runner Concept, the Dodge Viper ACR-X and the Direct
    Connection Test Lab Challenger, sporting a monstrous turbocharged Hemi
    and sporty race livery.  In past years, Mopar has used their
    semi-trailer turned display stage to show off new race cars like the
    drift Challenger and the NHRA pro stock Avenger but this year, the stage
    was used to show off the heavily customized Dodge Challenger designed
    by famous (?) car designer Rich Evans.

    Finally, the indoor Mopar display offers display cases packed full of
    accessories and Mopar collectables and the huge Mopar bar had drinks
    and fresh popped popcorn for those who wandered into the display.  The
    smell of the fresh popcorn filled the hall, drawing many people into the
    heart of the indoor display in search of snacks while getting a good
    eyeful of the new Mopar products and Chrysler vehicles.

    Unlike many of the other companies that stick to the indoor display,
    Chrysler annually offers their outdoor display that serves as a portal
    to move from one hall to the other.  The Mopar Midway features a spread
    of gorgeous privately owned Mopar vehicles alongside more Mopar-built
    concepts and for the first time, the Fiat brand was featured at SEMA. 

    The second of the two pass-through tents in Mopar’s Midway display
    took a minimalist approach with lots of open space, a few couches and
    three new Fiat 500s showing off some new Mopar goodies for the Italian
    subcompact like a strut tower brace and Mopar branded cold air intake.

     
     
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