Reid Bigland is going to have to get more comfortable talking about handling and G-forces, as opposed to tow ratings and four-wheel-drive systems in his newest position. The former president and CEO of Ram trucks is now filling the same positions within Alfa Romeo for the NAFTA region. On top of that, he’s also the Chrysler Group’s head of U.S. sales, and the chairman, president and chief executive officer of Chrysler Canada. He’s even a member of the Pentastar’s board of directors. How do you ask, “Does this guy ever sleep?” in Italian?
Taking Bigland’s place at Ram is 28-year Chrysler-man Robert Hegbloom. He most recently served as the pickup manufacturer’s director of product marketing. An important job, of course, but now, as head honcho, he’s responsible for Ram’s “brand sales, marketing, dealer network and service.” This makes me want to ask, “Will this guy ever sleep?”
Good luck, gentlemen. You’ve got your work cut out for you. There are plenty of people here in the states still waiting for the release of a full Alfa Romeo product portfolio, and the industry-changing Ford F-150 will be in dealerships soon.