Ford will be making an incredibly risky move by crafting the next generation of the F-150 out of aluminum, but it’s not the only truck maker out there who’s put a ton of chips on the line. Ram chose to pursue greater fuel efficiency by offering a diesel motor in the 2014 version of its half-ton 1500. General Motors and the Blue Oval only build their light-duty rigs with gas power plants under their hoods.
The gamble has certainly paid off.
According to Automotive News, “Consumer Reports says the hot-selling Ram 1500 EcoDiesel outscored competitors from Ford, General Motors, Toyota and Nissan to claim the magazine’s top spot among full-size light-duty pickups.” Consumer Reports gave the oil-burner a score of 82 on its road test. A gas-powered 1500 evaluated earlier racked up one less point.
Of course, competition-besting average fuel economy of 20 mpg in the city and 27 mpg on the highway influenced the publication’s selection. The Ram’s quiet interior did, too.
Even regular buyers have responded favorably to the 1500 EcoDiesel. They’ve only let it sit on dealer lots for an average of 13 days before buying it. The gas version is there for an average of about 78 before being driven to a customer’s home.
Such success is nothing new for the Ram 1500. Last year, “Consumer Reports … advised consumers to purchase the Ram 1500 over other half-ton competitors.”