By Patrick Rall
Dealerships around the country have been receiving their
very first 2013 Dodge Dart over the past two weeks with these dealers picking
them up and driving them home from “drive away” events all around the US.
Why would they put all of the miles on these
Darts rather than trucking them to dealerships like other vehicles?
Well, these initial units are intended to be
dealership demonstration models that will give consumers a chance to come check
out the car in person before the full wave of production models hits sometime
next month. These drive away events also
give at least one person in that given dealership a chance to log real miles on
the car with no real concern over mileage because these are demo cars – they are
there to rack up miles.
However, in speaking with several consumers around the
country who attempted to experience the 2013 Dodge Dart at their local
dealership, they were told that the one Dart received had already been sold and
the new owner (understandably) asked that it not be used for further
demonstration work. This is great as in
the booming auto industry, all sales are good sales but with rumors indicating
that it could be more than a month until some dealerships get their hands on
more new Dart sedans – could it hurt the sales of the Dart in some areas where
the new compact sedans are harder to get a hold of…or even see in person?
Hopefully, the Chrysler Group recognizes the early
popularity of the 2013 Dodge Dart and hurries these new sedans to dealerships
around the country. The Dart enters the
hectic C segment class with some of the heaviest hitters in the American auto
industry so a lengthy rollout could cost Dodge a few sales to a competitor who
does have cars sitting on the lot.