By Patrick Rall
The Chrysler Group expects that the 2013 Dodge Dart is going
to be a hot seller when it arrives in the next few weeks and in an effort to
meet the early demand, the company is tasked with coming up with a means to
decide how many units of the sporty sedan each dealership will get. While the Chrysler Group hasn’t offered any
official information as to how they will divvy up the first production Dart
sedans, some dealerships have told Automotive News that the allocation process
is partially based on how well the dealerships in question sold the Dodge
It might come as a shock (and a disappointing one to some)
that the sales volume of the slow-selling Dodge Caliber would have an impact on
which dealers get early Dodge Dart units but it makes good sense.
Those dealerships which were able to sell the highest
numbers of Caliber hatchbacks are obviously in areas where compact cars sell
better and the Dodge Dart is shuffling itself into the slot formerly held by
the Caliber. Aside from these most successful
dealerships being in areas where compact cars are more popular, some of the
dealerships around the country who sold the most Calibers were often just plain
massive dealerships that move lots of product.
In either case, it makes perfect sense that in the early days of 2013
Dart sales when demand will likely exceed the rate of supply, those dealerships
that stand to have the greatest demand will also have the most cars on the lots
Unfortunately for those hopeful 2013 Dodge Dart owners who live in areas with a Dodge dealership that sold few Dodge Calibers, it might be even harder than you expected to get your hands on a new Dart when they first hit showrooms sometime next month (hopefully).
The first examples of the 2013 Dodge Dart sedan left Texas
Motor Speedway last week en route to their new homes at dealerships around the southwestern
United States. The Chrysler Group has
also announced that a similar drive away event will take place in the Metro
Detroit area this week for the northern Midwest regions of the US.
Underneath a libel washes the motorway.