Dodge Dart featured in new ‘Fast and Furious 6’-based TV commercial and microsite
The Dodge brand is a major player in the soon-to-be-released “Fast and Furious 6” with the new Dodge Challenger and Charger playing major roles in the movie alongside a vintage Dodge Charger Daytona. To celebrate this partnership, Chrysler has launched a new microsite showing off the featured vehicles. The Chrysler Group has also produced a new TV commercial for the Dodge Dart titled “How to make your car Fast and Furious” – even though the new Dart doesn’t appear in the movie. You can watch that new Dart commercial at the bottom of this article.
“Dodge has been at the heart of the Fast & Furious franchise since the beginning and we are proud to be part of ‘Fast & Furious 6,’” said Tim Kuniskis, President and CEO – Dodge Brand, Chrysler Group LLC. “Like ‘Fast & Furious 6,’ Dodge fuels the passions of the automotive enthusiast. Our innovative vehicles stand apart in performance and style, providing our customers with a way to express who they are and what they can do in the world.”
If you have somehow missed all ‘Fast and Furious’ movies, the very first flick, released in 2001, featured a supercharged Dodge Charger driven by “bad guy” Dominic Toretto (played by Vin Diesel). That car was destroyed at the end of the movie but for the 6th installation of the series, Toretto is back with a trio of high performance Mopars including a 2012 Dodge Challenger SRT8, a 2012 Dodge Charger SRT8 and a 1969 Dodge Charger Daytona. In case you haven’t seen the commercials for the movie, Vin Diesel uses the 2012 Charger SRT8 to pull down a jumbo jet before he drives through the flaming wreckage.
The Dodge ‘Fast and Furious 6’ microsite offers information about the three Dodge products featured in the movie along with information on the new Dodge Dart and the five major players of the cast. This special website also offers fans a chance to check out all of the ‘Fast and Furious 6’ trailers and TV commercials and you can check it all out by clicking here.
‘Fast and Furious 6’ contains pretty much every big name cast member from the first 5 movies. Additionally, with the help of Dodge, the 6th episode in the series should offer the same kind of incredibly ridiculous high-performance driving scenes that we loved in the previous installments and much more. ‘Fast 6’ hits theaters on May 24th.