Dodge, Ram both grow in April 2012

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2012 dodge avenger rt.JPGEven though April 2012 had only 24 selling days compared to
27 days in April 2011, both the Dodge and Ram brands were able to post year
over year gains – even if only by a small margin.  For the Ram Truck brand, an impressive 12%
increase compared to April 2011 was reliant almost entirely on the Ram pickup
family while the Dodge brand saw their overall sales figures in the short month
grow by 2% compared to last April.

The Ram Truck brand was led in both growth and sales volume
by the Ram pickup family.  Ram moved
21,126 trucks in April 2012 compared to just 17,680 in the same month last year
– an improvement of 19%.  Pulling down
the total sales growth of the Ram brand was the Dakota (which is long out of
production) but even as the dealerships continue to sell off new-old stock, the
Dakota moved 39 new units. 

The overall growth rate of just 2% for the Dodge brand is
heavily due to discontinued models as the Nitro (-90%) and Caliber (-65%) both
showed massive declines in sales due to them being out of production.  The good news is that with a whopping 11,147
units sold, the refreshed Dodge Avenger (shown above in R/T trim) grew by 47% over April 2011 and with
11,183 units sold, the Dodge Grand Caravan improved by 27%.  You know it is a good month when two of your
highest volume vehicles show huge growth rates and the success of the entire
model lineup is a big part of why the Chrysler Group has been killing the rest
of the major automakers in terms of year over year growth for the past two
years.

Last and certainly not least, in a month where the Chevrolet
Camaro and Ford Mustang both saw significant declines in year over year sales,
the Dodge Challenger improved by 13% in moving 4,102 new models.

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