Yeah, its pandering, but I’ll be damned if I didn’t fall for it. Dodge has teamed up with Sports Illustrated for its latest ad campaign featuring a barely clothed Antoinette Nikprelaj and a blanketed black Ram. It’s a great way to tease a new product, and MAN do they tease with this one.
The girl and car combo is a classic one that both Ford and Lexus have taken advantage of in their own videos as well.
The truck is a Ram Laramie Edition. According to Dodge, it’ll be released in April of this year. You can see more of it in the “behind the scenes” clip linked below. You’ll also see more of the talented Antoinette Nikprelaj (and friends!) as well, if that’s your thing.