By Yoav Gilad
That’s right Durango owners, Ron Burgundy, the legendary San Diego anchorman, is now the pitchman for Dodge’s vaunted SUV. Dodge certainly must have paid through the nose to convince such a classy, discerning public figure to promote the Durango. What does he bring to the table that, for instance, Peter Jennings doesn’t? Charisma, for one. A dedication to accuracy unrivaled by the most precise bathroom scale in the world. And a coif that would shame a lion. He also owns many leather-bound books.
Don’t believe me? That’s OK, don’t take my word for it. Let Ron’s silver tongue convince you…