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    That’s right Durango owners, Ron Burgundy, the legendary San Diego anchorman, is now the pitchman for Dodge’s vaunted SUV.  Dodge certainly must have paid through the nose to convince such a classy, discerning public figure to promote the Durango. What does he bring to the table that, for instance, Peter Jennings doesn’t? Charisma, for one. A dedication to accuracy unrivaled by the most precise bathroom scale in the world. And a coif that would shame a lion. He also owns many leather-bound books.

    Don’t believe me? That’s OK, don’t take my word for it. Let Ron’s silver tongue convince you…

     
     
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