MOPAR Custom Shop: Factory or Aftermarket?
Here’s the deal – if, and that is a VERY big if – MOPAR can actually pull this off, it will be a model for other OEM’s to follow. Just imagine walking into your dealership and ordering up your new Challenger with Stage 3 cylinder heads, a performance exhaust, suspension and a factory tune. Then optioning it out with custom wheels and aero-options directly from the catalog. What you would have then is presumably your perfect ride spec’d out the way you wanted it and complete with a factory warranty and parts. BOOM! DONE!
Seriously, if they pull this off it could be an industry game changer.