mopar_logo_new.jpgThe 2009 SEMA Show in Las Vegas is only 18 days away, and today the
    Mopar camp offered their first teasers of what to expect in their
    display.  Not surprisingly, the first four announced vehicles for the
    SEMA Show include a Dodge Ram and a Dodge Challenger, along with a pair
    of wild Jeep concepts.

    The two Jeeps to be featured at
    the Mopar SEMA Show display, the Jeep Wrangler Overland and Jeep Lower
    Forty are both based on the popular Wrangler.  The Mopar Dodge Ram
    Bianco is based on a production Dodge Ram 1500 Sport, and the Mopar
    Dodge Challenger 1320 (the first of many Challengers I expect to see at
    SEMA) is actually based on the Dodge Challenger Track Pak rather than a
    production model.

    Click below for information about each of these awesome vehicles from Mopar to debut at the 2009 SEMA Show. 

    Mopar Jeep Wrangler Overland 

    Mopar Jeep Lower Forty 

    Mopar Dodge Ram Bianco 

    Mopar Dodge Challenger 1320 

    goes without saying that there is a good chance that several or all of
    these vehicles won’t ever see production, but this first sampling of
    what we can expect from Mopar at the 2009 SEMA Show is promising. 
    Mopar usually has a very large display, and with this being the first
    announcement about what they will be showing at SEMA, I expect to hear
    more news about what will adorn the Mopar display at this year’s SEMA

    Stay tuned to the Detroit Autos Examiner for
    complete 2009 SEMA Show coverage, including high resolution images of
    this awesome concept the day that it is introduced to the world! 
    Subscribe now to the Detroit Autos Examiner column and don’t miss any of the coverage from the 2009 SEMA Show in Las Vegas! 


    Click here for a look at the other Mopar news on the 2009 SEMA Show, as well as more pictures of these concepts!!


    (images courtesy of Chysler Group LLC)

    The Official Press Release from Chrysler Group LLC:

    Chrysler Group LLC to Showcase Four Mopar Image Vehicles at
    2009 SEMA Show
      Auburn Hills, Mich., Oct 15,
    2009  – 

    A 556-horsepower Dodge Challenger, a
    Jeep® Wrangler that transforms into a mobile campsite, a luxury Dodge Ram 1500
    and a go-anywhere, do-anything extreme Jeep Wrangler with 40-inch tires. It
    must be SEMA season.

    Four Mopar-customized vehicles will
    steal the show next month at the Specialty Equipment Market Association (SEMA)
    show in Las Vegas. Mopar’s in-house team of creative customizers developed a
    slew of high-performance image vehicles that feature the brand’s innovative
    performance parts and accessories.

    “Our Mopar vehicles demonstrate this
    company’s passion and enthusiasm for the automotive aftermarket,” said Pietro
    Gorlier, President and Chief Executive Officer – Mopar Service, Parts and
    Customer Care, Chrysler Group LLC. “We will gauge reaction to these vehicles
    and explore new directions as we develop Mopar performance parts and
    accessories for our vehicles.”

    “The aftermarket is not an
    after-thought in our design studio,” said Ralph Gilles, President and
    CEO–Dodge Car Brand and Senior Vice President–Product Design, Chrysler Group
    LLC. “Our vehicles are designed and built by the same passionate automotive
    enthusiasts within our company who are designing and engineering new
    Mopar parts and accessories for vehicles in our product pipeline.”

    Led by Mark Allen, Head of Jeep
    Design, Chrysler Group LLC, the Mopar design team developed four head-turning
    vehicles for next month’s SEMA show.

    Mopar Dodge Challenger 1320 Image
    Vehicle: Exploring a Street-legal Drag Pak Challenger

    The Dodge Challenger 1320 began life as a Mopar Drag Pak Dodge Challenger. The
    current Drag Pak option is a light-weight, stripped-down, race-only,
    special-order version of the Dodge Challenger designed for competitive drag

    For the street-legal design, Mopar’s
    design team took the vehicle back to its roots with styling reminiscent of
    vintage Mopar muscle, updated with today’s technology. The Dodge Challenger
    1320 image vehicle, named for the 1,320 feet on a quarter-mile drag strip,
    features Mopar’s 426 cubic-inch, all-aluminum, HEMI® V-8 crate engine that
    generates 556 horsepower. The engine is equipped with unique Mopar-designed
    valve covers and a dress-up kit. Mopar’s long-tube headers and exhaust system
    allow the cubic inches to breathe. Electric cutouts allow the exhaust to bypass
    the muffler system, which exits through custom side pipes for added rumble at
    the dragstrip. Power is put to the ground via a six-speed manual transmission
    through a custom Dynatrac rear housing with Mopar Dana 60 internals and a
    selectable, ARB locking differential. Mopar police wheels, widened in the rear,
    are strapped with Nitto street-legal drag radials to provide extra grip at launch.
    A four-corner, adjustable coil-over kit is provided by Mopar as an option for
    the Dodge Challenger. This system improves the handling of the vehicle under
    extreme loads of 556 horsepower and 540 lb.-ft. of torque.

    Following Mopar’s high-impact color
    heritage, the design team layered the 1320 in Acidic Hue, a non-metallic yellow
    paint and added matte black graphics. The body is lightened with the following
    carbon-fiber components from Mopar’s design team and Seibon:

    • Bulged hood with HEMI scoop
    • Front spoiler
    • Grille panel/headlamp surround

    The interior is equipped with bare
    necessities–Dodge Viper seats, a sport steering wheel and a Hurst shifter. The
    rear seat, center console and radio have been removed in order to reduce
    vehicle weight and maintain the 1320’s no-nonsense theme.

    Mopar Dodge Ram Bianco Image
    Vehicle: A Stylish, Luxury Pickup Truck

    The Dodge Ram Bianco started life as a 2009 Dodge Ram 1500 Sport with a
    5.7-liter HEMI V-8. The Dodge Ram is modified to reflect an upscale
    feel and appearance with the aid of Mopar performance parts and accessories.
    Colors, textures and accessories are combined in a manner that showcases the
    sophisticated side of the Dodge Ram 1500.

    Exterior modifications include a
    Mopar hard tonneau that adds a classic, sporty appearance. The inside of the
    truck bed features Mopar’s bed rug–a plush, yet washable carpet. For the
    exterior, a Mopar body kit and modified Mopar fender flares give a unique,
    sophisticated look. The stance is aided by a Ground Force lowering kit that not
    only lowers the vehicle, but also provides excellent ride and handling. The
    Dodge Ram Bianco is layered in several coats of Arctic Ice pearl paint that
    give it a rich appearance. Holding true to the upscale theme, Mopar’s 22-inch
    wheels are painted in a matching, high-contrast design. Performance upgrades
    include a Mopar cold-air intake and a throaty Mopar dual exhaust with just
    enough growl to let you know there is something powerful under the hood.

    The exterior theme continues through
    the interior. White and black Katzkin seats with matching door trim set the
    stage for a high-class ride. Piano Black and Arctic Ice accents add to the
    luxurious theme. For sound, Mopar contributed a Kicker audio system consisting
    of an audio amplifier, a powerful subwoofer and upgraded speakers.

    Mopar Jeep Wrangler Overland Image
    Vehicle: A Stop-anywhere, Camp-anywhere Jeep
    The Jeep Wrangler Overland is
    perfect for those craving travel and adventure. The Mopar design team took a
    2009 Jeep Wrangler Unlimited Rubicon and turned it into a mobile “on-the-go”
    self-contained campsite.

    To increase cargo capacity for
    hauling gear, the Jeep Wrangler Overland’s rear seats are replaced with a
    large, flat, rubberized utility floor. Mounted to the cargo rack is an all-new
    ARB two-person Simpson II rooftop-mounted tent and touring awning. The interior
    of the Jeep Wrangler Overland features water-resistant Mopar front-seat covers,
    rugged Mopar slush mats, a Daystar dash bin and lower switch panel that powers
    added accessories.

    Enhancing off-road travel is an
    American Expedition Vehicles’ (AEV), Nth Degree, 3-inch suspension lift and a
    Full Traction rear sway bar. The lift allows aggressive 35-inch tires mounted
    on 17-inch steel Mopar winter/off-road wheels to fit under the Jeep. Additional
    off-road protection at the front and rear is provided by AEV steel bumpers and
    for added security, a Warn 9.5ti winch.

    In order to prepare the Jeep
    Wrangler Overland for desert duty, an AEV Jeep Wrangler heat-reduction hood and
    snorkel kit is fitted to the vehicle. Mopar windshield-mounted off-road lights
    and Daystar bumper-mounted lights provide additional lighting for nighttime and
    off-road driving.

    Mopar Jeep Lower Forty Image
    Vehicle: An Extreme Trail Rig with 40-inch Tires

    The Jeep “Lower Forty” takes the Jeep Wrangler platform to a new extreme. The
    vehicle is equipped with massive 40-inch x 13.5-inch tires mounted on Mopar’s
    20-inch forged-aluminum wheels. Mopar added aggressive wheels and tires to a
    stock, two-door Jeep Wrangler Rubicon without the use of a suspension lift. The
    team’s goal was to achieve added ground clearance without dramatically altering
    the vehicle’s center of gravity. The team removed copious amounts of body metal
    in order to provide room for 40-inch meats. Three inches are chopped from the
    windshield frame and a 10-degree rake is added.

    Custom front and rear fender flares
    are 1-inch wider and are located 4 inches higher than a stock Jeep Wrangler. A
    new one-piece carbon-fiber hood with a Jeep CJ-like power dome and an all-new
    drop-down tailgate stamped with the “Jeep” logo are added to complete the
    exterior design.

    On the interior, an all-new roll
    cage is neatly integrated into the body tub and tied directly into the frame
    rails. The spare tire is relocated to the cargo floor and a custom cargo rack,
    supplied by Poly Performance, holds extra gear. Once all body modifications
    were completed, the exterior received a fresh coat of Red Eye No. 3 paint, a
    custom color developed by Mopar.

    Custom touches throughout the
    interior include a color-matched center console and instrument panel. Seats are
    re-covered with Mopar’s Katzkin leather package in a two-tone scheme. Replacing
    the carpet is a durable, spray-in truck-bed liner. Rugged Mopar floor mats
    complete the theme.

    Mechanical upgrades came directly
    out of the Mopar catalog. The Jeep “Lower Forty” features an all-new 5.7-liter
    HEMI® V-8 engine and a Getrag 238 six-speed manual transmission. Powertrain
    installations were handled by Burnsville Off-Road using an AEV 5.7-liter HEMI
    V-8 conversion kit.

    The Mopar-supplied Dana 44 front
    axle and a Dana 60 rear axle, fitted with 5.38 gears and ARB air lockers, were
    assembled by Dynatrac.

    Mopar Brand
    Mopar distributes approximately 280,000 components in more than 90 countries
    and is the source for all original equipment parts for Chrysler, Jeep and Dodge
    vehicles. Mopar parts are unique in that they are engineered with the same
    teams that create factory-authorized vehicle specifications for Chrysler, Jeep,
    Dodge Car and Dodge Ram vehicles – a direct connection that no other
    aftermarket parts company can provide.

    More than 70 Years of Mopar
    When Chrysler bought Dodge in 1928, the need for a dedicated parts
    manufacturer, supplier and distribution system to support the growing
    enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC)
    in 1929.

    Mopar (a simple contraction of the
    words MOtor and PARts) was trademarked for a line of antifreeze products in
    1937. It also was widely used as a moniker for the CMPC. The Mopar brand made
    its mark in the 1960’s – the muscle car era. The Chrysler Corporation built
    race-ready Dodge and Plymouth “package cars” equipped with special
    high-performance parts. Mopar carried a line of “special parts” for super stock
    drag racers and developed its racing parts division called Mopar Performance
    Parts to enhance speed and handling for both road and racing use.