Mopar® is preparing 35 vehicles for the upcoming 2010 Specialty
    Equipment Market Association (SEMA) show, which takes place Nov. 2-5 in
    Las Vegas. Mopar will fill its 15,300-square-foot space with customized
    Chrysler, Dodge, Fiat, Jeep® and Ram Truck vehicles.

    “With five exhibits, the Mopar brand will have a major presence at
    SEMA,” said Pietro Gorlier, President and Chief Executive Officer –
    Mopar, Chrysler Group’s service, parts and customer-care brand. “Mopar
    will showcase cutting-edge technology, innovative accessories, authentic
    parts, and new customer-care initiatives. And our Moparized vehicles
    will be must-see.”

    “We created an amazing cast of Mopar image vehicles for SEMA,” said
    Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and
    Senior Vice President – Product Design. “As all of our new vehicles
    arrive in dealerships this year, we want to inspire customization and
    personalization. Our Mopar image vehicles will definitely turn heads.”

    The Mopar Underground group and the Mopar design team worked together to
    create these image vehicles. Projects originated in the Chrysler Group
    Product Design office and were led by Mark Allen, Chief Designer – Head
    of Jeep Design Studio, and Jeff Gale, Advance Studio Design Lead. In
    addition to image vehicles, other “Moparized” vehicles for the show were
    developed under the direction of Brian Rogos, Head of Accessories and
    Performance Parts, and Pat Muldoon, Head of Mopar Product Development.

    Following are Mopar image vehicles that will be on display at SEMA:

    2011 RedLine Dodge Charger
    America’s baddest sedan gets a little more fearsome. The
    diehard enthusiasts at Mopar Underground wasted no time in taking the
    not-yet-in-market 2011 Dodge Charger under their wing.

    “We let the designers of the production car and their friends at
    Mopar rip,” said Gilles. “I wanted them to show us what they would do
    with this vehicle if it were their own dream car.”

    The RedLine Charger brings the 2011 version of the popular vehicle lower
    to the ground with a tuned suspension that lowers the car one inch. The
    RedLine Charger’s aggressive appearance is backed by the 5.7-liter HEMI®
    engine tucked under a unique aluminum hood. Mopar parts, including
    headers, an exhaust system and a cold-air intake, provide horsepower and
    torque gains, while a Mopar strut tower brace amps up the handling and
    driveability needed to corral the additional horsepower.

    The RedLine Charger’s power matches its stealthy appearance. The
    blacked-out feel is accomplished with a black roof, front lower and
    rear-end treatment and continues with carbon fiber mirror caps. The
    22-inch staggered-width Super Alloy wheels, with Pirelli tires wrapped
    around (265/35/22 front, 295/30/22 rear), follow the blacked-out theme
    as do the unique carbon fiber lower air dam/splitter and rear spoiler,
    created by the Mopar Underground team specifically for the RedLine
    Charger. Headlamps and tail lamps also get the blacked-out treatment.

    Recalling Dodge Charger’s legendary heritage is a side scoop reminiscent
    of the scoop on the 1970 Dodge Charger R/T. The black side scoop is
    emblazoned with a red R/T logo, offering a nice tie-in to the RedLine
    Red paint employed on the RedLine Charger.

    A trip inside the red-and-black interior reveals a driver-oriented
    theme, with custom RedLine all-aluminum driver and console bezels. The
    interior is highlighted with satin and bright chromed bezels that accent
    the refined details. Mopar Katzkin performance seats trimmed in Radar
    Red Nappa leather with bright red stitching offer another striking
    interior enhancement. A unique SRT® steering wheel featuring prototype paddle shift controls completes the interior.

    2011 Dodge Durango Citadel “Black & Tan”
    Dodge views the new Citadel as the ultimate expression of the
    2011 Dodge Durango, the perfect canvas for the distinguished SUV
    enthusiast. The vehicle was developed as a representation of the current
    trend in tasteful customization.

    This special edition of the Citadel utilizes the clean lines of the 2011
    Dodge Durango. Its stunning, shiny black paint color is the perfect
    backdrop for the evolution of the modern urban SUV. Its 22-inch
    custom-forged aluminum Super Alloy wheels are highly polished with
    hyper-silver accents. The Citadel also features an exclusive
    chrome-textured grille and polished stainless steel tips of the
    Mopar/Corsa custom exhaust. The Citadel “Black & Tan”, riding on
    Pirelli tires, was dropped with Mopar lowering springs, complementing
    its stunning new stance.

    The shiny black exterior is matched on the inside with an all-new
    interior, crafted by the new Chrysler interior studio that is bent on
    redefining American quality and unparalleled comfort. The timeless
    design features sculpted soft panels throughout with world-class fit and
    finish, complete with the liberal use of premium materials and three
    rows of gorgeous Nappa leather seats. The new “Black & Tan” interior
    combo was inspired by some of the finest super cars in the world.

    2010 Fiat 500 (European version)
    This vehicle is an extreme version of the popular European version of
    the Fiat 500, which has won 60 international awards, including the 2008
    European Car of the Year and the 2009 World Car Design of the Year.

    The concept car features a number of unique parts created by the Mopar
    Underground team, including a front airdam/lip, lower sill, spoiler,
    rear valance and brake ducts. The 2010 Fiat 500 features a lower ride
    height on 18-inch Alcoa wheels and flared wheel arches reminiscent of
    the Fiat 500 models that dominated race tracks in Europe back in the

    The vehicle rides on Pirelli tires with a mean, wheels-out-and-down
    stance that is accentuated by a Dark Thunderbolt Gray exterior. The
    black roof, black hood, headlamp and fascia graphics tie the headlamps
    together. The lower “chin” of the Fiat 500 hooks up with a flare that
    surrounds the front wheel. A lower side sill, also in black, adorns the

    The interior is driver-focused, with a red seat and red door insert on
    the driver’s side, with piano-black accents on the instrument panel. The
    remainder of the interior is outfitted in a subdued black.

    The always-sporty Fiat 500 is bolstered with the power and performance
    that comes with Mopar parts. Mopar bolt-ons include a Mopar custom
    exhaust system that provides horsepower and torque gains and a Mopar
    strut tower brace that reduces body flex in the front end and improves
    drivability and handling.

    Two additional Fiat 500 vehicles will be on display in the Mopar Alley,
    outfitted with a full complement of Mopar parts and accessories. The
    all-new Fiat 500 will be available for ordering in the U.S. later this
    year in the Sport, Pop and Lounge models, followed by the all-new Fiat
    500C (cabrio) in the spring of 2011.

    2011 Wrangler Sahara Mopar Edition
    Take the iconic Jeep Wrangler, bolt on a bushel of Mopar parts
    and accessories, and you’ve got an extreme Moparized off-road machine:
    the 2011 Wrangler Sahara Mopar Edition.

    The Mopar lift augments off-road travel performance for the 2011 Jeep
    Wrangler Sahara and allows for 35-inch all-terrain tires that can handle
    whatever the trail dishes out, mounted on sturdy AEV wheels. Further
    defending the vehicle from the onslaught of the off-road are steel front
    and rear bumpers. The front bumper includes integrated fog lights to
    improve visibility in inclement weather; the AEV-designed rear bumper
    features a tire carrier.

    The Mopar/AEV hood provides the proper protection from the debris of the
    off-road, with a Warn winch at the ready in case of an emergency. The
    2011 Jeep Wrangler Sahara can’t be missed on the trail with a hardtop
    and flares that match its fire-red exterior color.

    2011 Jeep Street Cherokee
    The all-new Jeep Grand Cherokee is also on the receiving end of
    a Mopar-style makeover. For the 2011 Jeep Street Cherokee, the Chrysler
    Group Product Design crew created custom 22-inch alloy wheels, while at
    the same time lowering the vehicle. The Dark Charcoal Overland edition
    Grand Cherokee is powered by a 5.7-liter V-8 engine, with an exhaust
    trimmed in Corsa tips.

    The Jeep Street Cherokee is customized in typical all-Mopar style. Mopar
    floor mats with a unique design prevent dirt and mud from invading the
    interior. Mopar’s lighted door-entry sills and bright/rubber pedal kit
    offer much-needed visibility when adventures extend well past sundown.
    Stainless steel door sills are etched with the Mopar logo and offer
    stylish protection.

    Additional sizzle is served up with a new custom lower front fascia,
    painted handles, and blacked-out headlamps. The Mopar chromed grille
    adds additional bling but doesn’t sacrifice durability, meeting the
    toughest corrosion requirements.

    2011 Jeep Grand Cherokee Off-Road Edition
    To get ready for the off-road, go big. Case in point: the 2011 Jeep Grand Cherokee Off-Road Edition.

    The 5.7-liter V8-powered silver Jeep Grand Cherokee boasts a suspension
    lifted with coil springs to make way for 33-inch BFG Mud-Terrain tires.
    The exterior is prepped for off-road battle courtesy of Mopar skid
    plates, rock rails and tow hooks. The interior has been upfitted with
    the Mopar bright/rubber pedal kit and sill guards.

    Mopar-First Features

    Mopar has introduced numerous industry-first features including:

    • Camper trailers: first to introduce off-road camper trailers
    • Vehicle-information apps: first to introduce smartphone
      vehicle-information applications, a new channel of communication with
    •  Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
    • Electronic Vehicle Tracking System (EVTS): first to market with a
      new interactive vehicle tracking device that sends owner a text when
      vehicle is driven too fast or too far based on pre-set parameters
    • 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
    • Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
    • WiTECH: first to support vehicle diagnosis and software updates
      leveraging off-the-shelf personal computers and a dedicated wireless
      tool network

    About the Mopar Brand
    Mopar is Chrysler Group LLC’s service, parts and customer-care brand.

    Mopar distributes approximately 280,000 parts and accessories in more
    than 90 countries and is the source for all original-equipment parts for
    Chrysler, Dodge, Jeep and Ram Truck vehicles. Mopar parts are unique in
    that they are engineered with the same teams that create
    factory-authorized vehicle specifications for Chrysler, Jeep, Dodge and
    Ram vehicles–a direct connection that no other aftermarket parts company
    can provide. A complete list of Mopar accessories and performance parts
    is available at http://www.mopar.com.

    More than 70 Years of Mopar
    When Chrysler bought Dodge in 1928, the need for a dedicated parts
    manufacturer, supplier and distribution system to support the growing
    enterprise led to the formation of the Chrysler Motor Parts Corporation
    (CMPC) in 1929.

    Mopar (a simple contraction of the words MOtor and PARts) was
    trademarked for a line of antifreeze products in 1937. It also was
    widely used as a moniker for the CMPC. The Mopar brand made its mark in
    the 1960s–the muscle-car era. The Chrysler Corporation built race-ready
    Dodge and Plymouth “package cars” equipped with special high-performance
    parts. Mopar carried a line of “special parts” for super-stock drag
    racers and developed its racing parts division called Mopar Performance
    Parts to enhance speed and handling for both road and racing use.

    About Chrysler Group LLC
    Chrysler Group LLC, formed in 2009 from a global strategic alliance with
    Fiat Group, produces Chrysler, Jeep®, Dodge, Ram Truck and Mopar®
    vehicles and products. With the resources, technology and worldwide
    distribution network required to compete on a global scale, the alliance
    builds on Chrysler’s culture of innovation – first established by
    Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a
    company whose heritage dates back to 1899.

    Headquartered in Auburn Hills, Mich., Chrysler Group LLC’s product
    lineup features some of the world’s most recognizable vehicles,
    including the Chrysler 300, Jeep Wrangler and Ram Truck. Fiat will
    contribute world-class technology, platforms and powertrains for small-
    and medium-size cars, allowing Chrysler Group to offer an expanded
    product line including environmentally friendly vehicles.
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