By Patrick Rall
The Chrysler Group posted an incredible 39th consecutive year over year gain in June 2013 with an 8% improvement over June 2012 with 156,686 vehicles sold last month. None of the 5 company brands posted a decline in sales compared to the same month one year ago and the biggest contributors to the strong growth rate in June 2013 were the models that offer the Pentastar V6 and the Hemi V8 – including the Charger, Challenger, Durango and Ram lineup. No other automaker doing business in the United States has posted anywhere near 39 consecutive months of growth in the modern auto industry.
With a 23% year over year gain, the Ram brand was the leader among the Chrysler Group monikers. As is always the case, the Ram truck lineup played the biggest part with an increase of 24% via 29,644 units sold. Ram 1500 sales were up by 36% while the Ram Heavy Duty lineup improved by 5%. The Grand Caravan based Ram C/V (Cargo Van) moved 1,291 units – marking the best month since being introduced in 2011.
Dodge was the second best brand of the Chrysler Group in terms of year over year growth with an increase of 12%. The leaders in individual growth were the Durango (+39%), the Challenger (+27%) and the Charger (+15%) – all of which come with either the Pentastar or Hemi. While the Dodge Dart was only in its infancy at this point in 2012 so there isn’t a legitimate growth rate, the Dart’s contribution of 6,437 units also played a big part in the growth of the Dodge brand. Dodge was lead in sales by the Caravan lineup with 10,225 units sold followed by the Charger at 9,812 and the Avenger (Pentastar powered) with 7,582 units sold in June.
While the discontinuation of the Liberty forced the Jeep brand to record a flat (0%) growth rate for June 2013, the Grand Cherokee lineup (featuring the Pentastar V6 and Hemi V8) saw an impressive gain of 33% while every other available vehicle in the Trail Rated family posted positive growth.
The only Pentastar and Hemi powered vehicle in the Chrysler Group portfolio to see a decline in sales was the full size 300 but thanks to positive growth by both the Pentastar-powered 200 and Town & Country – the Chrysler brand still posted a 1% improvement.
Finally, the popular Fiat 500 saw a decline in sales in June but the introduction of the bigger 500L allowed the reborn Italian brand to also post a 1% increase compared to the same month in 2012.