By Patrick Rall
For the third year in a row, the Chrysler Group offered up one of the longest – and perhaps one of the most powerful - commercials during the SuperBowl. As was the case with the 2012 “Halftime in America” ad featuring Clint Eastwood and the 2013 “Farmers” ad, Chrysler purchased a 2 minute commercial slot during the 2014 Super Bowl between the Denver Broncos and the Seattle Seahawks to drive home the sentiment of American Pride. While other advertisers who are paying big money for 30 second blocks with dogs driving cars, sexy girls, sexy guys or some other fast-paced theme, Chrysler stuck to focusing on what goes into building a truly American car with help from music legend Bob Dylan and while the 2015 Chrysler 200 was featured in this 2 minute spot – the commercial was more about Chrysler being a true American automaker than it was an advertisement for a specific vehicle.
If you didn’t watch the Super Bowl or if you turned off the game – which quickly turned into a blowout – you can watch the new Chrysler commercial titled American Import below. After doing so, click here to head into the forum to tell us whether or not you liked the newest Chrysler Super Bowl ad along with why…or why not.