By Patrick Rall
Ten years ago, the then-Dodge Ram introduced the first state
exclusive model with the introduction of the Ram Lone Star edition. This model played on the Texas pride
displayed by on many native Texans and it worked just as Chrysler had hoped,
with the Ram Lone Star package accounting for a whopping 30 to 40% depending on
the individual model year. In total,
over 80,000 copies of the Ram fitted with the Lone Star package have been sold
and for the 10th anniversary, the Ram Brand is issuing a special
commemorative Lone Star edition.
The new Ram Lone Star 10th Anniversary edition begins on the
outside, where the typical Ram 1500 logos have been removed from the doors to
make room for unique Lone Star badges sporting the outline of Texas in red,
white and blue.
Inside, the Lone Star
10th Anniversary edition features Katzkin perforated leather seats with the
outline of Texas stamped into the front and rear seatbacks. A set of unique embroidered floormats and a
chrome Lone Star badge on the dash finishes this commemorative package. The Ram Lone Star 10th Anniversary edition is
available only as a Crew Cab configuration with the 5.7L Hemi V8 in the
following colors: Black, Bright Silver, Bright White, Deep Cherry Red, Flame
Red, Mineral Gray and True Blue.
The Ram Lone Star 10th Anniversary trimline carries a price
of $1,500 and in addition to the special aesthetic changes mentioned above, the
standard features include goodies like 20″ aluminum wheels, a Class IV receiver
hitch, a 10-way adjustable power driver’s seat, fog lamps, halogen quad
headlamps, leather-wrapped steering wheel with audio controls.
Happy 10th birthday to the Lone Star Edition of
the Ram 1500. Here’s to another ten years
of the uber popular Texas-only Ram package.