Ram Outdoorsman Comes to NBC; Starring the Ram Outdoorsman

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2011-outdoorsman2.jpgDo you like hunting and fishing and the great outdoors? Do you like tough trucks driving through rugged terrain? Do you think you’re the only one? Well neither does the NBC Sports Network. In fact, they’re banking on it so much that they’re launching a new television series starring none other than the Ram Outdoorsman!


Officials from Orion Entertainment announced that the new Ram
Outdoorsman series will launch on NBC Sports Network in the fall of 2012
(VERSUS will become NBC Sports Network in Jan 2012). The new series
will focus on North America’s finest hunting and angling destinations
from Alaska to Texas.

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“This
new series will provide the Ram Outdoorsman with even greater
visibility among America’s 50 million sportsmen,” said Fred Diaz,
President and CEO Ram Truck Brand and Chrysler de Mexico – Chrysler
Group LLC. “Chris Dorsey and Gerald McRaney are two of the best known
and most credible personalities in the outdoors. Working with Orion
Entertainment helps the Ram Truck brand speak directly to customers and
demonstrates our commitment to the outdoors and outdoors enthusiasts.”

The series coincides with the highly successful launch of the Ram Outdoorsman
pickup. Designed by a team Ram Truck engineers who are passionate about
hunting and fishing, the Ram Outdoorsman is a complete, ready-to-go
solution to an outdoor enthusiast’s demanding needs.

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Ram
Outdoorsman is produced by Denver-based Orion Entertainment, the
world’s largest independent producer of outdoor adventure programming
with numerous series and specials airing and in production for NBC
Sports, A&E, Discovery, Discovery’s Velocity, DIY and multiple
outdoor networks.

VERSUS, part of the NBC Sports Group, prides
itself on super-serving passionate sports fans across all platforms. Now
in more than 76 million homes, the network is the cable television home
of the National Hockey League (NHL), IZOD IndyCar Series, Tour de
France and Professional Bull Riders (PBR). VERSUS also airs NASCAR, NBA,
UFC, college football, college basketball and Triple Crown horse racing
coverage. The network is also home to the best outdoor programming on
television. VERSUS is distributed via cable systems and satellite
operators throughout the United States.

So if the Outdoorsman is going to star in this show, who’s going play the bad guy? Shout off in the Forum!

Content courtesy of Chrysler

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