By Patrick Rall
In March 2014, the Chrysler Group sold more Ram trucks than General Motors sold Chevrolet Silverado pickups. This was also more units than Toyota sold of the popular Camry, allowing the Ram truck to jump to the second spot in US auto sales for the month, trailing only the Ford F Series pickup. According to the folks at Allpar, this is the first time that the Ram has outsold the Chevy Silverado since 1999 and it is the first time that the Ram has been the #2 bestselling vehicle in America since 1978, when the Ford F Series took the lead that it has maintained every year since then.
Chrysler shipped out 42,532 examples of the Ram pickup in 1500, 2500, 3500, 4500 and 5500 form last month while Chevrolet sold just 42,247 copies of the Silverado. It should be noted that Chevrolet does not offer a 4500 or 5500 package for the Silverado but that certainly shouldn’t count against the Ram brand. In any case, the Ram truck lineup also outsold all of the bestselling cars in America including the Toyota Camry, the Honda Accord, the Nissan Altima and the Ford Fusion so claim the #2 spot as pickups claimed the top three spots in US sales for the first time in decades.
While sales of the new Chevrolet Silverado have been slower than expected due partially to a high MSRP, Ram outsold the Silverado due to a massive jump in sales coupled with the decline in Chevy truck sales. The Ram pickup family posted a 26% increase in March 2014 compared to the same month last year, led by the popular new V6 EcoDiesel powered Ram 1500. The high early demand for the EcoDiesel pickup may not continue at a high enough rate in the next few months to keep the Ram in the #2 spot or ahead of the Silverado, but this could be the start of a true sales battle between the Ram and the Silverado.