Ram Pulls Chrysler Group to 50 Percent Jump in September Sales

By -

2011-Ram-Logo-30.jpgBeing pulled along by some serious Ram power, the Chrysler Group LLC reported U.S. sales of 127,334, a 27 percent
increase compared with sales in September 2010 (100,077 units), and the
best September sales since 2007. Read past the jump for detailed, brand by brand analysis.

The Chrysler, Jeep, Dodge, and Ram Truck brands all posted sales
increases in September. The Ram Truck brand’s 42 percent sales increase
led the way with the largest percentage gain of all the brands. The Ram Truck brand had its best September since 2007. Sales of the Ram
pickup truck were up 45 percent, its best sales month of the year and
best September since 2007.

All in all, the
Chrysler brand logged its best sales month since August 2008 and best
September sales since 2007. Chrysler Group’s 27 percent sales increase was driven by retail sales
that were up 50 percent. Chrysler Group has beaten the average industry
sales increase in eight of nine months this year.


Aside from the Ram pickup truck, models that significantly contributed to the group’s 27 percent increase
included the Chrysler 200 mid-size and Chrysler 300 full-size sedans,
Jeep Wrangler, Jeep Compass, Dodge Journey crossover,
and the Dodge Grand Caravan and Chrysler Town & Country minivans.

“Irrespective of the economy, strong products equal strong sales and
with our retail sales up a whopping 50 percent that is exactly what we
have,” said Reid Bigland, President and CEO – Dodge Brand and Head of
U.S. Sales. “September was also our 18th-consecutive month of
year-over-year sales growth and we have now gained more retail market
share than anyone else in the country. There is no double dip downturn
going on around here.”

Chrysler Group finished the month with a 54-day supply of inventory
(277,278 units). U.S. industry sales figures for September are projected
at an estimated 13.2 million SAAR.

September 2011 U.S. Sales Highlights by Brand

Ram Truck Brand

Ram Truck brand sales increased 42 percent in September, the largest
percentage increase of any Chrysler Group brand. Ram pickup truck sales
were up 45 percent, the best sales month of this year and the best
September sales since 2007. Both the Light Duty and Heavy Duty pickup
trucks, along with the Chassis Cab, logged double-digit percentage sales
gains in September.

IntelliChoice and AutoPacific in September announced their 6th annual
Motorist Choice Awards, naming the 2011 Ram Heavy Duty in the Popular
Active Lifestyle Category. The Motorist Choice Awards are an industry
benchmark for measuring the combination of high consumer satisfaction
and lower-than-expected ownership costs over time. Ram Heavy Duty has
earned the Motorist Choice Award two years in a row.

Editors of PickupTrucks.com in September named the Ram 1500 Best $30,000
Pickup in their first ever value shootout. The Best $30,000 Pickup
Truck Shootout pitted a Ram 1500 Quad Cab HEMI against similarly-priced
entries from Ford, Chevrolet, Nissan, and Toyota. Entries were judged
on towing capacity, performance, handling, styling and fuel economy.

Dodge Brand

The Dodge brand posted a 10 percent sales increase in
September compared with the same month in 2010. The Dodge Grand Caravan,
America’s best-selling minivan, and the Dodge Journey, America’s most
versatile crossover, each posted double-digit percentage sales increases
in September. Sales of the Dodge Challenger, the iconic Dodge muscle
car, and the sporty five-seat Dodge Nitro SUV, also contributed with
sales gains in September. It was the Dodge brand’s best September sales
since 2008.

The Dodge brand introduced in September its new American Value Package
(AVP) for the 2012 Grand Caravan and Journey. The Grand Caravan AVP
starts at only $20,995 MSRP (excluding destination), making it the most
affordable minivan in America. The Journey AVP starts at $18,995 MSRP,
making it the most affordable mid-size crossover in America.

Also in September, the 2012 Dodge Charger Pursuit set new performance
benchmarks in the police vehicle segment. The new Charger V-6 and V-8
models set new levels of performance – including the fastest lap time
ever recorded (1:33.70) – at the Michigan State Police’s annual Police
Vehicle Evaluation tests in September at Grattan Raceway in Belding,
Mich. The fastest-ever lap time at Grattan Raceway highlights Dodge
Charger Pursuit V-8 as the police sedan with the best combination of
acceleration, braking, handling and dynamics.

Chrysler Brand

In September, the Chrysler brand posted its best sales month since
August 2008 and its best September sales since 2007. The brand’s 36
percent increase was driven by Chrysler 200, Chrysler 300, and Chrysler
Town & Country sales gains.

Sales of the Chrysler 200 mid-size sedan were up 87 percent compared
with sales of its predecessor the same month a year ago. Chrysler 300
full-size sedan sales increased 50 percent versus the same month in
2010, and sales of the Chrysler Town & Country minivan were up 16
percent in September.

The Chrysler brand introduced in September the first eight-speed
automatic transmission in a domestic luxury sedan. With the available
state-of-the-art ZF eight-speed automatic transmission, the new
rear-wheel and all-wheel-drive 2012 Chrysler 300 models deliver added
refinement and improved fuel economy (EPA estimated 19 City/ 31 Highway
RWD; 18 City/27 Highway AWD) with the award-winning 292 horsepower
3.6-liter Pentastar V-6 engine.

Jeep Brand

The Jeep brand’s 24 percent increase in September was driven in part by
the new Jeep Compass. Sales of the Compass, now offering Trail Rated®
4×4 capability, were up 306 percent, the largest year-over-year
percentage sales gain of any Chrysler Group model in September.
September marked the Jeep brand’s 17th-consecutive month of
year-over-year sales gains and best September since 2007.

The Jeep Wrangler, the benchmark off-road vehicle, and the Jeep Liberty
mid-size SUV each posted double-digit percentage sales increases. The
Wrangler was the top-selling Jeep model in September, and was second
only to the Ram pickup truck as the top-selling Chrysler Group model
during the month. The Wrangler set a new sales record for the month of
September.

Jeep Grand Cherokee sales are up 78 percent through September this year
compared with the same nine-month period last year. The 2012 Grand
Cherokee delivers with even more refinement and features that can be
appreciated on the road and off. Since its introduction, the 2012 Grand
Cherokee has captured more than 30 awards from an array of
opinion-leading organizations making it the most awarded SUV ever.


September 2011 U.S. Sales Highlights

  • Chrysler brand sales (23,559 units) increased 36 percent in September versus the same month a year ago (17,348 units)
  • Sales of the Chrysler 200 (8,709 units) were up 87 percent
    compared with sales of the model’s previous generation (4,651 units) in
    September a year ago
  • Chrysler 300 sales (4,445 units) increased 50 percent in September versus the same month in 2010 (2,961 units)
  • Sales of the Chrysler Town & Country were up 16 percent compared with September last year (9,001 units)
  • Jeep brand sales (35,565 units) increased 24 percent versus the same month last year (28,603 units)
  • Jeep Wrangler sales (11,388 units) were up 47 percent compared with September 2010 (7,765 units)
  • Jeep Liberty sales (5,363 units) increased 10 percent versus September last year (4,865 units)
  • Sales of the Jeep Compass (4,422 units) were up 306 percent compared with the same month a year ago (1,090 units)
  • Jeep Patriot (3,812 units) posted a 5 percent year-over-year sales increase
  • Dodge brand sales (40,073 units) were up 10 percent in September versus the same month a year ago (36,272 units)
  • Dodge Challenger sales (3,328 units) increased 6 percent compared with the same month a year ago (3,138 units)
  • Dodge Journey sales (5,402 units) were up 29 percent versus September 2010 (4,198 units)
  • Dodge Grand Caravan sales (10,203 units) increased 27 percent compared with September 2010 (8,057 units)
  • Dodge Nitro sales (2,255 units) were up 11 percent versus September 2010 (2,032 units)
  • Ram Truck brand sales (25,364 units) increased 42 percent compared with the same month a year ago (17,854 units)
  • Ram pickup truck sales were up 45 percent in September versus the same month last year (16,887 units)
  • Chrysler Group truck sales (94,117 units) improved 33 percent compared with September 2010 (70,527 units)
  • Chrysler Group car sales (33,217 units) were up 12 percent versus September 2010 (29,550 units)
Chrysler Group LLC U.S. Sales Summary Thru September 2011
 
Month Sales
Vol %
Sales CYTD
Vol %
Model
Curr Yr
Pr Yr
Change
Curr Yr
Pr Yr
Change
500
2,773
0
New
13,861
0
New
FIAT BRAND
2,773
0
New
13,861
0
New
200
8,709
0
New
58,550
0
New
Sebring
0
4,651
-100%
2,380
33,606
-100%
300
4,445
2,961
50%
23,376
29,111
-20%
PT Cruiser
0
735
-100%
1,328
7,863
-83%
Aspen
0
0
0%
0
30
0%
Town & Country
10,405
9,001
16%
71,917
87,493
-18%
CHRYSLER BRAND
23,559
17,348
36%
157,551
158,103
0%
Compass
4,422
1,090
306%
34,013
14,309
138%
Patriot
3,812
3,641
5%
42,653
28,468
50%
Wrangler
11,388
7,765
47%
91,928
71,623
28%
Liberty
5,363
4,865
10%
49,325
37,189
33%
Grand Cherokee
10,580
10,915
-3%
85,769
48,177
78%
Commander
0
327
-100%
105
7,780
-99%
JEEP BRAND
35,565
28,603
24%
303,793
207,546
46%
Caliber
2,552
4,917
-48%
30,590
36,749
-17%
Avenger
4,610
5,022
-8%
45,028
41,702
8%
Charger
6,794
8,812
-23%
54,153
67,206
-19%
Challenger
3,328
3,138
6%
30,157
27,782
9%
Viper
6
49
-88%
144
313
-54%
Journey
5,402
4,198
29%
41,706
38,355
9%
Caravan
10,203
8,057
27%
85,830
74,954
15%
Nitro
2,255
2,032
11%
18,753
15,833
18%
Durango
4,923
47
10374%
39,080
125
31164%
DODGE  BRAND
40,073
36,272
10%
345,441
303,019
14%
Dakota
708
960
-26%
10,657
10,410
2%
Ram P/U
24,522
16,887
45%
177,974
140,889
26%
Cargo Van
134
0
New
134
0
New
Sprinter
0
7
-100%
0
253
-100%
RAM BRAND
25,364
17,854
42%
188,765
151,552
25%
             
TOTAL CHRYSLER GROUP LLC    
127,334
100,077
27%
1,009,411
820,220
23%
             
         TOTAL CAR
33,217
29,550
12%
258,239
236,469
9%
         TOTAL TRUCK
94,117
70,527
33%
751,172
583,751
29%

What do you make of the big gains? Shout off in the forums!

Comments ()