By Patrick Rall
Tomorrow at 6:24pm Eastern Standard Time, the 138th
running of the Run for the Roses will take place as the horses take the post
for the 2012 Kentucky Derby and the Chrysler Ram Truck brand is once again one
of the key sponsors for horse racing’s crown jewel.
In addition to having the Ram Truck brand proudly displayed
on the Kentucky Derby website over the past few months, Ram trucks will be
prominently featured in unqiue displays around the grounds as well as those trucks used to provide
services during the weekend’s races which are capped off by the 2012 Kentucky
There will be a variety of 60
second Ram Truck commercials that run during the broadcast for the Kentucky
Derby along with all of the day’s televised races as well as signage in and
around the grounds at Churchill downs. There
is also a short segment slated by the folks at NBC Sports featuring the Ram
1500 and Ram 3500 Laramie Longhorn.
Those track officials who help to load the horses into their
positions in the starting gate for the 2012 Kentucky Derby will be sporting Ram
Truck brand apparel (which unfortunately could be rain gear) and for the
owners, jockeys and trainers the Ram brand will once again host the “Horsemen’s
Lounge”. This is an area for the race
teams and their jockeys to relax between the day’s races with television,
internet and refreshments along with more Ram branded displays for these
wealthy horse racing participants.
Horse racing fans can catch the early action from Churchill
Downs tomorrow from 11am to 4pm (all times Eastern Standard Time) on the NBC
Sports Network and the actual coverage of the Derby comes on the air at 5pm on
NBC with the main event set to begin at 6:24pm.