By Patrick Rall
This past weekend, Chrysler and Fiat CEO Sergio Marchionne sent his personally owned 2011 Dodge Challenger SRT8 to Palm Beach Florida for the Barrett Jackson Auto Auction with the proceeds of the sale being earmarked for the United Way of Detroit. In addition to being a special auction because this car was owned by one of the most powerful men in the modern auto industry, this Challenger SRT8 featured a host of changes that make this SRT8 unique from any other Challenger on the road.
The custom features of Sergio Marchionne’s 2011 Dodge Challenger SRT8 begin on the outside where the Pitch Black exterior paint has been accented with a set of hand painted Dark Charcoal stripes. The 392 Hemi badges on the front fenders have been finished in a unique matte black and gloss black design while smoked taillights and matte black painted 20” SRT wheels finish the exterior customization efforts. On the inside, Sergio’s Challenger SRT8 wears a set of custom black leather seats with embroidered SRT and 392 logos.
In terms of performance, the Mopar team modified Sergio Marchionne’s 2011 Dodge Challenger SRT8 with an adjustable coilover suspension setup and a high flow, high performance exhaust system – both of which are out of the Mopar catalog. Just in case the buyer of this unique Challenger SRT8 wanted a whole lot more punch out of their new muscle car, the Mopar team threw in a new Gen III 426 HEMI V8 crate motor along with the installation kit required to fit that monster motor into the 2011 Challenger.
When the final gavel came down at the Palm Beach Barrett Jackson Auto Auction, the winner of Sergio Marchionne’s 2011 Challenger SRT8 and the accompanying Mopar Hemi crate motor went for an impressive $175,000. The winning bidder was a gentleman named Miles Nadal. Mr. Nadal is the founder and president of advertising giant MDC Partners Inc in New York, a company which oversees the company that put together the awesome Fiat 500 Abarth “House Arrest” TV commercial featuring Charlie Sheen. The proceeds of Mr. Nadal’s generous winning bid will benefit the United Way of Detroit – a group which is chaired by Mr. Marchionne.
“I am thrilled to be able to support The United Way of Detroit and our partners at Chrysler,” said Miles Nadal. “MDC Partners and Doner are excited to be able to give back to our community in Detroit.”
When Miles Nadal takes delivery of Sergio Marchionne’s 2011 Dodge Challenger SRT8, it will join a large collection of classic and modern high performance cars. The next vehicle to join that collection after the custom Challenger SRT8 will be a 2013 SRT Viper GTS Launch Edition.