Colors like Plum Crazy and Stryker Red aren’t cooked up by a stroke of luck. Automotive colors are created through a process that considers the vehicle, its purpose and the inspiration behind the color. It also examines outside influences like consumer products and color technology to design colors that are appropriate to each car or …
by Patrick Rall
The Chrysler Group moved 139,015 new vehicles last month – marking the 35th consecutive month where the company as a whole has shown year over year (compared to the same month in the previous year) growth. No other automaker can make a claim like that but the bigger story is which vehicles did the best …
Earlier this week, SRT head honcho Ralph Gilles took to Twitter to show off what his boss, Fiat/Chrysler CEO Sergio Marchionne, rides around in on the weekends. Considering the stable of brands that Fiat owns, which include Maserati and Ferrari, it comes as a welcome surprise to see that Serg is rockin’ this indisputably badass 392 Challenger. Is …
Dodge can’t seem to catch a break. Another Chrysler factory employee admitted to being drunk at work after being arrested for drunk driving. After the first three extremely public busts, you think they would’ve gotten the idea by now. For employees of Ma Mopar, is it really always five o’clock somewhere?
By William Foster Recently, an article was emailed to me from the website The Truth About Cars, stating that with the Chrysler Group branding the 2013 Viper as an SRT product and not a Dodge product, the Dodge brand is slowly being phased out. The real truth is that the Dodge brand is alive and …