Rumor Mill: Fiat Plans to Kill Dodge?
A disturbing article published in Ward’s Auto yesterday seems to make the case that Fiat-Chrysler may plan to phase out the Dodge brand. There are lots of big changes coming down the pike, and of course keep in mind that Ram is already a separate brand from Dodge. Take away the Avenger (going away soon) […] More »
The Detroit News reports that Fiat is looking to raise $10 billion in order to acquire the remaining 41.5 percent of Chrysler, currently held by the retiree trust of the United Auto Workers. Fiat is in discussions with Bank of America Corp., Deutsche Bank AG, Goldman Sachs Group Inc. and BNP Paribas SA. “The merger […] More »
Ram Truck sales were up 49 percent in April. And Dodge Durango sales were up a whopping 65 percent! The Dodge brand as a whole was up 18 percent. This is great news following Chrysler’s weak Q1 profit report, which, in part was blamed on the expenses associated with the launch of the new Ram Heavy […] More »
The Chrysler Group has launched a new contest entitled “The Chrysler Custom Challenge” and while this contest is only open to Chrysler brand vehicles (no Dodge products), all Mopar fans are invited to vote for their favorite customized Chryslers submitted online. Those who have a customized Chrysler brand vehicle can submit it via Facebook and those […] More »
Colors like Plum Crazy and Stryker Red aren’t cooked up by a stroke of luck. Automotive colors are created through a process that considers the vehicle, its purpose and the inspiration behind the color. It also examines outside influences like consumer products and color technology to design colors that are appropriate to each car or […] More »