Tag: ford

No Aluminum Ram in the Near Future

ram1500_exterior_08

It looks as if Ford and General Motors will have more aluminum to themselves over the next several years. Ram won’t be picking up any of it with its horns for quite a while.

  Comments | By - August 26, 2014

The Challenges of Creating the Ram EcoDiesel V6

2014 Ram 1500 EcoDiesel V6 Slider

It’s a good thing Ram received more than 8,000 orders in four days back in February for its 1500 model with the new EcoDiesel V6. That means the bet it took on an oil-burning, light-duty truck – one on which competitors such as Ford, General Motors and Toyota declined to wager – paid off.

  Comments | By - March 20, 2014

The Death of the American Pickup?

by Patrick Rall The geniuses at The Street recently did a piece proclaiming that the death of the American pickup truck was upon us.  They went on to point out that the Big 3 do not sell as many trucks as they once did, and in that regard, they are right. Today’s consumer has more […] More »

  Comments | By - August 30, 2011