It’s a good thing Ram received more than 8,000 orders in four days back in February for its 1500 model with the new EcoDiesel V6. That means the bet it took on an oil-burning, light-duty truck – one on which competitors such as Ford, General Motors and Toyota declined to wager – paid off.
by Patrick Rall The geniuses at The Street recently did a piece proclaiming that the death of the American pickup truck was upon us. They went on to point out that the Big 3 do not sell as many trucks as they once did, and in that regard, they are right. Today’s consumer has more …