Mopar Monday: The Jensen Interceptor
Before you spit your coffee all over that fancy monitor, exclaiming “Wait a minute! That’s not a Mopar – it’s not even an American car!”, just hear me out. While it’s true that the Interceptor hailed from across the pond by way of our friends in the United Kingdom, the Jensen came equipped with a […] More »
Earlier this week, SRT head honcho Ralph Gilles took to Twitter to show off what his boss, Fiat/Chrysler CEO Sergio Marchionne, rides around in on the weekends. Considering the stable of brands that Fiat owns, which include Maserati and Ferrari, it comes as a welcome surprise to see that Serg is rockin’ this indisputably badass 392 Challenger. Is […] More »
This past weekend brought the drag racing world unique 4-Wide Nationals in Charlotte North Carolina, but for Mopar team driver Matt Hagan – things went sour in a big way. During one of the preliminary qualifying rounds Hagan lined up against three other cars from the Full Throttle Funny Car Series and even held an […] More »
This week, Dodge paid homage to their sport-compact history at the Chicago Auto Auto Show. The carbon fiber hood and intake of the Dodge Dart GTS 210 Tribute are definitely meant to catch the eyes of SRT-4 Neon fans, but if you’re looking for a fat front mount intercooler, it’s not there. The only performance mods […] More »
SRT Brand and Motorsports President and Chief Executive Officer Ralph Gilles at the Conner Avenue (Detroit) Assembly Plant in 2010. The plant is being re-opened for the new Viper.
Chrysler Group LLC will reopen its Conner Avenue Assembly Plant in Detroit for the production of the next generation SRT Viper. With the plant’s reopening, nearly 150 jobs, both hourly and salaried, will return to the City of Detroit. The Conner facility was idled when production of the Dodge Viper ended in July 2010.
“The next generation Viper will make its return to the product lineup in late 2012 as a 2013 model,” said Ralph Gilles, President and Chief Executive Officer – SRT Brand and Motorsports, Chrysler Group LLC. “We’re extremely excited that our ultimate American sports car will continue to live on and be produced exclusively here in the Motor City.”
Current Chrysler Group hourly employees who previously worked at Conner were first offered the opportunity to return to their home plant. The balance of the positions will be filled by hourly employees volunteering to transfer to the Conner Avenue plant.
In preparation for the reopening, the Conner facility will begin its transformation by implementing World Class Manufacturing (WCM), a system that is focused on reducing waste and making continuous improvements throughout the assembly process to improve quality and productivity.
Viper production began in May 1992 at the New Mack Assembly Plant, then moved to the Conner Avenue site in October 1995. All Vipers that rolled off the line were hand-built in a low-volume, modular process. Over the course of 15 years, Conner Avenue employees built about 12 vehicles a day for a total of 22,070 Vipers.