America needs a new Ramcharger
While the new Dodge Durango and Jeep Grand Cherokee are among the most popular sport utility vehicles in the American automotive market, those modern large SUVs are a far cry from the rugged Dodge Ramchargers of the 1970s, 80s and 90s – leaving a need for a big, tough SUV. Back in the day, the […] More »
Tomorrow at 6:24pm Eastern Standard Time, the 138th running of the Run for the Roses will take place as the horses take the post for the 2012 Kentucky Derby and the Chrysler Ram Truck brand is once again one of the key sponsors for horse racing’s crown jewel. In addition to having the Ram Truck […] More »
Those who are into thoroughbred horse racing probably know that the Ram Truck Brand (and the Dodge brand before that) has been a major sponsor of the fabled Kentucky Derby over the past few years and with the Ram Truck Brand returning to sponsor the 138th running of the first leg of the Triple Crown […] More »
by Patrick Rall Chrysler was the only American automaker to show a year over year gain in May 2011, with the Ram Truck brand helping Chrysler to post positive growth in May while the Dodge brand led the Chrysler Group in total units sold.
Content provided by Chrysler Media Taking place in a Western-themed setting, the Ram Truck brand’s new national advertising campaign focuses on the proven capability and superiority of the entire product line and introduces the brand’s new tagline – “Guts. Glory. Ram.” The new advertising campaign encompasses broadcast, print, digital and CRM initiatives.