Tag: SRT

Hellcat Hemi 2015 Challenger SRT to Arrive in August, Charger SRT in January 2015

dodge challenger charger plan 624

Included in the Chrysler Group’s 5 year plan that was released last week was a simple chart that showed the future of the Dodge brand and the most significant piece of news for the short term is the dates of arrival for the next generation SRT Challenger and Charger.  This chart (as shown above) indicates […] More »

  Comments | By - May 13, 2014

Question of the Week: Is it a good move to kill the SRT brand?

Chrysler Group’s SRT (Street and Racing Technology) Brand debu

As the information in Chrysler’s 2014 5-year plan hit the web last week, the key piece of information was that the SRT brand was being consolidated into the Dodge brand – making the SRT Viper the Dodge Viper once again.  Even though the high performance brand is being killed off, there will still be plenty […] More »

  Comments | By - May 12, 2014

SRT is Dead and Other News From Fiat Chrysler Automobiles

2014 SRT Viper TA (Time Attack)

Fiat Chrysler announced its five year plan for the company—all of the news!—yesterday, and as you can imagine, there were some whoppers. For enthusiasts, the biggest news was the demise of SRT as a standalone brand—though it will still exist as a performance division within the company.

  Comments | By - May 7, 2014

SRT Introduces Time Attack Group for Viper GTS Anodized Carbon Edition

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The SRT Viper Time Attack model allowed the Chrysler Group to reclaim some track records briefly held by the Chevrolet Corvette thanks to a specially tuned suspension setup, unique aero bits and a lower curb weight thanks to the fact that the Time Attack model is based on the base SRT Viper and not the […] More »

  Comments | By - April 16, 2014

Question of the Week: Why isn’t the SRT Viper selling better?

viper ax 624

Although the SRT Viper saw an increase in sales in March 2014 to 67 units, sales have been slower than expected since the car was introduced in early 2013.  Numbers peaked in June and July of 2013 with 97 and 94 units sold respectively and while the company didn’t expect to sell a thousand a […] More »

  Comments | By - April 14, 2014

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