By Patrick Rall
The Drive Away program for the 2013 Dodge Dart continues
this week as dealerships from more than a dozen states receive their first Dart
demonstration model at events yesterday, today and tomorrow.
These six new 2013 Dodge Dart drive away programs – which
are similar to the ones that took place in Texas, Washington DC and Michigan
last week – will take place in a variety of locations this week including Minneapolis
Minnesota, Chicago Illinois, Monticello New York, Las Vegas Nevada, Kansas City
Kansas and Denver Colorado this week.
All said and done, over 1,000 dealerships based near those areas will
make the trip to pick up the first 2013 Dodge Dart.
If these 2013 Dodge Dart sedans are the same as those handed
out over the past two weeks, I would expect that they are red Rallye models
equipped with the 1.4L turbocharged motor from the Fiat 500 Abarth and a
6-speed manual transmission. These
initial Dart sedans are being handed out to dealerships from various markets
around the country with each dealership receiving a single demonstration car ahead
of the full scale rollout of the new Dart sedan around the US. Some dealerships are opting to sell these
demo models to first comers while other (seemingly larger) dealerships are
holding onto their red Rallye demo model so that more consumers can check it
out until the full spectrum of new Darts arrives next month.