By Patrick Rall
While the Ram brand was busy showing off the 2013 Ram 1500 which has just been named the 2013 North American Truck of the Year and the 2013 Ram 3500 which can tow a whopping 30,000 pounds – this awesome looking customized Ram 2500 Power Wagon made a big splash with a unique exterior design and some Mopar goodies to make this Power Wagon even more awesome than it was in stock form. Also, since full details on the 2013 Ram Heavy Duty lineup haven’t been announced (beyond the engine and towing specs), there is an outside chance that we could see something like this as a production option.
To provide the big, beefy stance of the 2013 Ram 2500 Power Wagon shown here, Mopar added a set of matte black 8-spoke wheels wrapped in 37″ Mickey Thompson off road tires along with a 4″ suspension lift package featuring Bilstein shocks. Those items combine with the standard features of the Power Wagon like the electronic disconnecting sway bar, the locking front and rear differentials, tubular underbody skid plates and the 5.7L Hemi V8 packing 383 horsepower and 400lb-ft of torque to make for one of the best off-road ready trucks on the market today.
The real gem of this Power Wagon show truck package is the exterior finish which begins with a matte black paint job is paired with bright red accents in the grille and hood indentations to form one awesome, sinister looking truck. Chrysler then added a red, silver and orange “splash” vinyl package that covers much of the bedsides and part of the tailgate while silver letters with red trim announcing that this is the Ram Power Wagon are spread along the doors and tailgate. While the wheels look cool and the lift kit bolsters the aggressive stance of the Ram 2500, this matte black paint and red paint scheme with the unique Power Wagon splash graphics just looks incredible in person. This exterior design package (likely minus the wheels and tires) could very easily make for an awesome factory option that would be similar to something like the factory graphics offered on the Ford F150 SVT Raptor. It seems that the majority of Raptor buyers have opted for the elaborate graphics package and I would think that if Ram offered an exterior package similar to the one on display at the 2013 Detroit Auto Show, it would have a strong take rate provided that the price wasn’t too outrageous.
Finally, the interior of the 2013 Ram 2500 Power Wagon shown here features unique seats with embroidered Power Wagon logos running through the central cloth section while the bolsters and headrests are wrapped in black leather.
While this dark and red Ram Power Wagon might be nothing more than a great looking show vehicle, all Chrysler would need to do is offer the matte black paint and decal package while owners/enthusiasts would like carry the ball from there – adding their own suspension and wheel/tire upgrades. With more information due on the 2013 Ram Heavy Duty lineup soon, perhaps this great paint scheme will become a production reality.