2011-challenger.jpgThe Dodge brand earned three awards as the Dodge Challenger, Charger and Durango led their segments in the J.D. Power and Associates 2011 Automotive Performance, Execution and Layout (APEAL) Study(SM).

    The Dodge Charger ranked highest in the Large Car segment and was the
    most improved model in the industry. The Dodge Challenger scored highest
    in the Midsize Sporty Car class and Dodge Durango took the top spot in
    the Midsize Crossover/SUV segment.

    The Jeep brand improved by 32 points and Chrysler increased by 27 points
    compared to the industry’s average improvement of three points.

    “We’ve listened to our customers and made significant improvements
    across the product line, launching 16 all-new or extensively updated
    vehicles in the past year,” said Doug Betts, Senior Vice President —
    Quality, Chrysler Group. “We worked very hard to make our vehicles truly
    competitive with the best vehicles in their respective segments. It’s
    nice to see this effort being recognized by our customers.”

    According to J.D. Power and Associates, vehicles with high APEAL scores
    generate faster sales, higher profit margins, and less need for cash
    incentives. High levels of vehicle appeal also influence customer
    recommendation rates.

    In the recently announced J.D. Power and Associates 2011 Initial Quality
    Study (SM) (IQS), the Dodge Challenger and the Chrysler Town &
    Country ranked highest in their respective segments for initial quality.

    The APEAL Study examines how gratifying a new vehicle is to own and
    drive, based on owner evaluations of more than 80 vehicle attributes.
    Unlike IQS, which measures short-term quality, the APEAL Study
    identifies consumer likes and dislikes about their vehicle during the
    first 90 days of ownership, particularly regarding vehicle design,
    content, layout and performance.

    “Different customers have different opinions about what makes a quality
    vehicle,” Betts explained. “At Chrysler Group, we define and measure six
    different types of quality. We’ve set aggressive internal targets and
    our progress is starting to show up in third-party surveys as well.”