By Patrick Rall
Delivery numbers of the new SRT Viper hit a record low in September with just 45 examples of the modern Mopar supercar reaching the hands of happy new owners – bringing the total number of Vipers sold and delivered for the 2013 calendar year to 426. This is the lowest number of Viper sales (sales meaning units purchased and delivered to the buyer) since the 2013 SRT Viper began reaching dealerships and owners in April.
The SRT Viper sales peaked in June when 97 units were sold but since then, numbers have declined gradually with 94 Vipers sold in July, 61 sold in August and just 45 sold in September. Granted, we cannot expect that the $100,000+ Viper will ever be one of the brand’s bestsellers but if the company wants to get anywhere near their goal of selling 2,000 Vipers per year, the average sales volume per month needs to get up around 166 cars. Right now, if we consider only the months where the Viper has been shipping at a regular rate, the average is 70 vehicles per month.
As we head into the winter months in the northern US states, sales of the Viper are sure to slump but to battle this, Chrysler will send new Vipers in greater numbers to warmer areas that don’t have a real winter – such as Florida and California. Unfortunately, specific allocation of new units to certain areas probably won’t help sales numbers climb through the winter but as we enter the spring of 2014 – the Chrysler Group is expecting big things from the Viper.