Can it compete?
Bottom line is people usually buy based on one of three things
1. Looks. This is very objective and there is no wrong answer. Most common thing that will influence the purchase.
2. Brand loyalty.
3. Performance numbers.
From the reviews the Dodge 1500 can not compete with the F-150 in towing. Since a high percentage of the trucks will never tow, and the ones that do tow something will be far less than the capacity, this is not an issue for most.
I buy based on a mix of 1 and 3, which is why I would never buy a Ford (I am not taking towing into consideration, not important to me). GM is in play for me though.
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