Quote:
Originally Posted by MOPWR2U
What the deal was, if a dealership was selling less than 40 new Dodge's a month they were closed. It was strictly a business (financial) decision by Chrysler. The fact that our local Dodge dealership had been in business for 75 years, and that Dodge was the only brand vehicle they have ever sold had nothing to do with it.
I'm not moving to a big city, so Dodge just lost future business from one of their best customers. This decision has effectively turned the Dodge brand into a city boy truck, which is a shame. It may take a few years, but the number of Dodge trucks that are operated on farms and ranches around the country is going to decrease dramatically.
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You are correct that it was a business decision, but the 40 car a month issue is not correct. There are dealers who were selling less than 40 a month on average who will survive and there are dealers who averaged over 40 a month who are going to be cut. Sales volume is a factor to be sure, but there are other issues on the table. A lot of it is trying to combine dealers under the old Genesis program, which will make those dealers stronger. Oddly enough, I am not in a huge area, but there are about 7 DODGE dealers within an hours drive of us if my math is correct and none were cut. I have not really looked to see if there are also some Chrysler or Jeep dealers within that same area that are not also a Dodge dealer, but it seems within the last 5 years most of the local dealers had already combined into the full DCJ lineup following Plymouths demise.