I painted my old toyota 4x4 for less than 500 bucks. If you shop around, you can find good paint for cheap. NAPA's prices aren't too bad, I've used some of their stuff before. I got my primer and base coat on Ebay, then I think I picked up my clear and hardner from NAPA. You can spend 1k plus on a custom paint job, but you don't have to, do some research you can find some good info online. Some 1200 grit sand paper and some water makes even a crappy paint job look good, trust me, I used to detail cars at a cheap car dealership, we had to fix almost every paint job that came back from the body shop.