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3rd Gen Durango 2011 models

HEMI Emblem Placement poll

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  #1  
Old 07-30-2012, 09:15 PM
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Default HEMI Emblem Placement poll

Picked up a pair of OEM HEMI emblems. Original application is for the hood of 2009-2010 Chally. In my opinion Dodge Durango Product Managers missed this important branding opportunity.

I have two options: A. on the door which is similar placement as the Citadel emblem; or B. on the fender.

Before I make permanent, which do you prefer? (Sorry pics are not the best)

Thanks for your input!

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Old 07-30-2012, 09:26 PM
Cruiser478 Cruiser478 is offline
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Where are the pix?
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Old 07-30-2012, 10:09 PM
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I would think the fender but could use some pics to say for sure!
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Old 07-30-2012, 10:18 PM
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Quote:
Originally Posted by 12HemiR/T View Post
Picked up a pair of OEM HEMI emblems. Original application is for the hood of 2009-2010 Chally. In my opinion Dodge Durango Product Managers missed this important branding opportunity.

I have two options: A. on the door which is similar placement as the Citadel emblem; or B. on the fender.

Before I make permanent, which do you prefer? (Sorry pics are not the best)

Thanks for your input!
Click the image to open in full size.

Click the image to open in full size.
I too just picked one up, but I got the same one they used on the 2004-2009 Durango. I plan to put it on the tailgate under my "Citadel" emblem. I'd consider putting it on the side if I wanted more stoplight challengers, but this thing is (currently) pretty gutless from a dead stop compared to my 2005.

I was also wondering why they would leave the Hemi badge off, and if I had to guess they are looking ahead and realizing that eventually EPA numbers and public demand will lead to a decline in V8 demand and practicality. When was the last time you saw a Hemi commercial? I have to suspect you'll see more beefy V6's since many are up over 300HP already. Perhaps they'll preserve the Hemi name in the form of a Hemi V6, since Hemi refers to hemispherical combustion chambers, not necessarily the V8 that usually comes to mind. I predict that the Hemi 5.7 will be history by 2015, and you may only see 6.1L+ Hemi's in the SRT line. And maybe a Hemi V6.
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Last edited by bbtkd; 07-30-2012 at 10:24 PM..
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Old 07-30-2012, 11:09 PM
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Quote:
Originally Posted by bbtkd View Post
I too just picked one up, but I got the same one they used on the 2004-2009 Durango. I plan to put it on the tailgate under my "Citadel" emblem. I'd consider putting it on the side if I wanted more stoplight challengers, but this thing is (currently) pretty gutless from a dead stop compared to my 2005.

I was also wondering why they would leave the Hemi badge off, and if I had to guess they are looking ahead and realizing that eventually EPA numbers and public demand will lead to a decline in V8 demand and practicality. When was the last time you saw a Hemi commercial? I have to suspect you'll see more beefy V6's since many are up over 300HP already. Perhaps they'll preserve the Hemi name in the form of a Hemi V6, since Hemi refers to hemispherical combustion chambers, not necessarily the V8 that usually comes to mind. I predict that the Hemi 5.7 will be history by 2015, and you may only see 6.1L+ Hemi's in the SRT line. And maybe a Hemi V6.
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Hemi has been long branded with the power and muscle of the V8. Changing it would be hard pressed.
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Old 07-31-2012, 09:04 AM
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I plan on placing a R/T emblem on the side so I'm holding off on adding a Hemi emblem for now. I like both locations. I had the Hemi emblem on the fender of my 2nd Gen. Durango.
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Old 07-31-2012, 06:33 PM
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Quote:
Originally Posted by Cruiser478 View Post
Where are the pix?
I see the pix when I am logged in. Do you not see them??
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Old 07-31-2012, 06:44 PM
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Quote:
Originally Posted by 12HemiR/T View Post
I see the pix when I am logged in. Do you not see them??
There are no pictures.
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Old 07-31-2012, 08:32 PM
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Quote:
Originally Posted by St.Char View Post
Hemi has been long branded with the power and muscle of the V8. Changing it would be hard pressed.
True, but "HEMI's" aren't the only engines that use actual hemispherical technology. The same as how several manufacturer's give their AWD systems a fancy name; Quattro, 4Matic, etc!
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Old 08-01-2012, 12:57 PM
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I like it on the fender.
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Old 08-01-2012, 03:14 PM
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Fender
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Old 08-01-2012, 05:00 PM
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Fender, but lower and to the right a bit, more level with the top of the tire.
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Old 08-11-2012, 11:25 AM
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I put mine on the lower door. I think it looks like it was supposed to be there.
Attachment 16918

Last edited by bster; 08-29-2012 at 11:23 AM..
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Old 08-11-2012, 11:45 AM
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Fendee
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Old 08-25-2012, 09:02 PM
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Most of you liked the placement on the fender, so that is where it went. Just got around to placing on the D permanently today. Here are some better pics:

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Thanks for the feedback!!
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Old 08-26-2012, 09:58 PM
GizmoDurango GizmoDurango is offline
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Looks good there. I was thinking of getting some HEMI badges too.
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  #17  
Old 09-30-2012, 06:58 PM
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Any idea why Dodge decided not to badge the Hemi equipped D's? Or has this been an ongoing tradition with other models except for the trucks?
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Old 09-30-2012, 07:47 PM
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It could be to de-emphasize performance on a vehicle that is already MPG challenged. If others see "Hemi" they will challenge you. OK on a charger or challenger, but just encourages wasted gas on a Durango. Hemi is a Durango option for towing and hauling, not racing. Of course that doesn't explain the Ram...
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Old 09-30-2012, 08:06 PM
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Point taken... Just strange to me there is no Hemi branding anywhere. Would at least think one on the back would suffice.
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Old 09-30-2012, 10:00 PM
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Quote:
Originally Posted by bluebastion View Post
Point taken... Just strange to me there is no Hemi branding anywhere. Would at least think one on the back would suffice.
I picked up an emblem exactly like my 05 Hemi D had, just haven't gotten around to putting it on the tailgate yet. May also/instead put smaller Hemi emblems on the sides.
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Old 09-30-2012, 10:00 PM
 
 
 
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