Ron Burgundy sells the 2014 DD
#11
I saw two of the commericals ("MPG" and "Glovebox") during yesterday's games and was unimpressed. While I wouldn't argue for Fernando Lamas and "Corinthian leather," I thought Will Ferrell's "Ron Burgundy" was a little too down-scale. Or at worst waaay too dumb.
I fully understand humor, parody, irony and sarcasm but hanging your product's future on stupidity is too risky, IMHO. Personally, I would've used Ferrell (or Dan Akroyd, Chevy Chase, Bill Murray etc.) as a foil for my spokesman. Make the spokeman look sharp and with-it as the foil is clueless, baffled, confused, inarticulate et. al.
If anyone here remembers the James Gardner/Marrete Hartley commercials for Kodak back in the '70s they would see where I'm going with this . . . :-)
I fully understand humor, parody, irony and sarcasm but hanging your product's future on stupidity is too risky, IMHO. Personally, I would've used Ferrell (or Dan Akroyd, Chevy Chase, Bill Murray etc.) as a foil for my spokesman. Make the spokeman look sharp and with-it as the foil is clueless, baffled, confused, inarticulate et. al.
If anyone here remembers the James Gardner/Marrete Hartley commercials for Kodak back in the '70s they would see where I'm going with this . . . :-)
#12
It takes ***** to make a commercial like that. Clearly it shows that they are going for a younger demographic. I think they were funny, and at the same time a poor strategic decision. They just positioned a $45,000 vehicle as immature and juvenile while not really educating anyone on why these are great trucks.
As a marketing guy, I would say that Ford's Mike Rowe series of commercials seem far more effective.
As a marketing guy, I would say that Ford's Mike Rowe series of commercials seem far more effective.
#13
It takes ***** to make a commercial like that. Clearly it shows that they are going for a younger demographic. I think they were funny, and at the same time a poor strategic decision. They just positioned a $45,000 vehicle as immature and juvenile while not really educating anyone on why these are great trucks.
As a marketing guy, I would say that Ford's Mike Rowe series of commercials seem far more effective.
As a marketing guy, I would say that Ford's Mike Rowe series of commercials seem far more effective.
#14
Here is a local paper by me that list what the deal is with Ron Burgundy.
http://www.freelancestar.com/2013-10...-for-chrysler/
http://www.freelancestar.com/2013-10...-for-chrysler/
#16
#17
Here is a local paper by me that list what the deal is with Ron Burgundy.
http://www.freelancestar.com/2013-10...-for-chrysler/
http://www.freelancestar.com/2013-10...-for-chrysler/
#18
#19
So after reading some replies I thought about how effective these advertisements really are so yesterday I showed the gumball video to 10 people at work. 7 men and 3 women. I initially asked all of them one question. Would you buy a Durango based on this commercial alone. Obviously they all replied no. Although 3 of them asked follow up questions about the truck. " none of them recalled seeing one on the road and since I don't drive mine to work it seemed like a fair experiment. Today I asked another question to the 10 people. What kind of Vehicle was in the commercial yesterday. They all replied A DODGE DURANGO. So I assume they were using a high profile personality to get the dodge Durango into viewers minds. I guess that worked.
#20
So after reading some replies I thought about how effective these advertisements really are so yesterday I showed the gumball video to 10 people at work. 7 men and 3 women. I initially asked all of them one question. Would you buy a Durango based on this commercial alone. Obviously they all replied no. Although 3 of them asked follow up questions about the truck. " none of them recalled seeing one on the road and since I don't drive mine to work it seemed like a fair experiment. Today I asked another question to the 10 people. What kind of Vehicle was in the commercial yesterday. They all replied A DODGE DURANGO. So I assume they were using a high profile personality to get the dodge Durango into viewers minds. I guess that worked.