Dodge Horace to honor one of the founders.
Make a more sporty model called the Dodge Horace JD for John Dodge.
Advertise that you are bringing old time style with new time performance and that's why your founders brought Dodge to the market, for the working man and that you haven't forgot that.
The Plymouth names are all good names, but they should remain Plymouth names. IMHO, the new 2013 Dart should have been called the Colt with the Dart name going to the new mid-sized car. However, since this is no longer a possibility, I think the new mid-sized car should be called the Coronet.
The Coronet name is a versatile name, one that could be used for both an aggressive styled car as well as a family friendly car.
Last edited by alienpath; 07-26-2013 at 01:42 AM..
Lots of good 60's and 70's names to choose from... what about the AMC names too? Probably ought to stay away from the 80's and 90's names. Reliant, Aries, Sundance, LeBaron... those don't have a whole lot of good baggage, even if I do have fond memories of family vacations taken in a fake wood covered blue Reliant.
Dodge brought the Charger back and what did they do? They made it a sedan. Sacrilege, IMO.
It needs a NEW name, not a recycled one that can be trashed from the 60's. Firemanprice had a good one, "Sentinel". That sounds good.
Above any of the other names, they need to stay as far away from Aspen as possible as it is connected with 2 vehicles in different divisions and different segments blamed for causing the company to almost go under. I would definitely not encourage them to name it Dynasty considering as that is connected with a car with an outdated platform, a problematic transmission, and very outdated styling for its time. Avenger in my view doesn't fit or sound right. Stealth doesn't either. Coronet in my view would be the name that should have been used on the Charger and would seem odd. I would go with either Stratus or Spirit as both were sales successes and won't cause an outcry with fans of classic cars.
Plymouth names won't feel right on Dodge. It would be better for Dodge either to use recent history names or go with a new name that does not contain meaningless/pointless numbers and letters (C5, C6, C8) like Pontiac did as all it causes is confusion.
B.S. in Marketing