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Dodge Horace to honor one of the founders.
Make a more sporty model called the Dodge Horace JD for John Dodge.
Advertise that you are bringing old time style with new time performance and that's why your founders brought Dodge to the market, for the working man and that you haven't forgot that.
The Plymouth names are all good names, but they should remain Plymouth names. IMHO, the new 2013 Dart should have been called the Colt with the Dart name going to the new mid-sized car. However, since this is no longer a possibility, I think the new mid-sized car should be called the Coronet.
The Coronet name is a versatile name, one that could be used for both an aggressive styled car as well as a family friendly car.
Last edited by alienpath; 07-26-2013 at 02:42 AM..