I think it might help Nissan a bit. I doubt it will make them an over the night success, I doubt it will make their sales climb over the Tundras sales, but I would expect that it would help them as some might see it as a chance to get a less expensive engine from Cummins. The reason why I say that I is I know GM and Ford guys whom own a Ram only because it has a Cummins. The only real concern I would have is if their partnership with Daimler results in Daimler letting them look at any notes taken from during the days of the leach marriage of the DAIMLERchrysler years.
All in all, I think Dodge made the right move using a Diesel that is focused more at economy than heavy duty purposes. This gives people the chance to get a full sized truck getting fuel economy of a midsized car with towing capabilities of last gen's Hemi. Having too powerful a diesel could threaten the premium paid for the 2500/3500 6.7L Cummins. I personally wish they would have gone with a Cummins sourced engine (4.5L I4 ISB or V6 version of the 5.0L Cummins), but this is better than nothing.
Last edited by 97 3.5 Intrepid; 10-02-2013 at 06:50 PM.