Go Back   DodgeForum.com > General > Brand News, Concepts & Rumors
Sign in using an external account
Register Forgot Password?


Brand News, Concepts & Rumors Have you heard? Have you seen? No? Come on in, read and discuss the latest from Dodge. (This is not a tech section.)

View Poll Results: Should Dodge try to save the rallycross program?
Yes. Rallycross is awesome and Dodge fans need motorsports! 3 60.00%
No. Rallycross is too small for the Chrysler Group to bother investing time and money. 2 40.00%
Voters: 5. You may not vote on this poll

Question of the Week: Should Dodge save the rallycross program?

Reply
 
 
 
 
Thread Tools Search this Thread
  #1  
Old 11-11-2013, 12:25 PM
BadStratRT's Avatar
BadStratRT BadStratRT is offline
The Forum Tyrant
Dodge Forum Administrator
1992 Plymouth Laser
My Garage
 
Join Date: Mar 2004
Vehicle: 1972 Dodge Demon 340
Location: Puttin' Detroit City back on the map.
Posts: 27,440
Send a message via AIM to BadStratRT
Default Question of the Week: Should Dodge save the rallycross program?

We found out late last week that the Chrysler Group does not plan to participate in the 2014 Global RallyCross season and that could mean the end of the Dodge rallycross program.

Do you think that the Chrysler Group should put more effort into the budding sport? Click here to check out our piece about this topic on the DF front page and make sure to both vote above - and comment below!
This ad is not displayed to registered and logged-in members.
Register your free account today and become a member on Dodge Forums!
__________________

An old school sig from Alex, as a tribute to a fallen friend - RIP Alex.

Buying a camera and taking pictures of your own car doesn't make you a professional photographer.

1972 Dodge Demon 340 (H code)-1983 Dodge Mirada 340-2002 Dodge Stratus R/T Coupe-2006 Dodge Ram 1500 Laramie
Reply With Quote
  #2  
Old 11-12-2013, 10:56 PM
buganddoug buganddoug is offline
Professional
Garage is empty, add now
 
Join Date: Jan 2008
Location: Eastampton NJ
Posts: 104
Default

Dodge you should not give up on the first season. If you give up you will not learn and grow. People will lose faith and trust in you for making cars that you will not support.
Reply With Quote
  #3  
Old 11-14-2013, 08:57 AM
piloto's Avatar
piloto piloto is offline
Registered User
Garage is empty, add now
 
Join Date: Nov 2013
Posts: 1
Default

Please dont leave GRC!!!! You should know that RallyCross is the fastest growing racing sport from nowadays!! Look at the stands! Always filled with young people! Do you know how much Indycars and Nascar NEEEEEEEEEEEEDS that young fan base?? Dont give up guys! If you are not satisfied with the Dart, how about to start a new program with a new compact car?
Reply With Quote
  #4  
Old 11-15-2013, 07:41 PM
97 3.5 Intrepid 97 3.5 Intrepid is offline
Record Breaker
Garage is empty, add now
 
Join Date: Sep 2005
Location:
Posts: 1,622
Default

Yes, they should stay in it because it will challenge them to FIX the areas where the Dart is running short (powertrain & chassis). This kind of racing is exactly what they need to test out improving their models. On top of this from a marketing stand point, the Dart is the newest in this segment and it has come after a 8 year hiatus from their previous contender (the Neon), and needs every bit of marketing that they can get to help earn it a share in a VERY competitive segment. Fiat has done some things right, but they need to quit their impluse reaction to when things don't go as planned. Marketing takes a while. (I HATE to use this example due my feelings regarding this product, but it came out of one of my marketing books). When Marlboro switched to the cowboy in their ads, they didn't advance out of 6th place and their demographics did not change to men in the first year as they had intended. Did they panic and impulsively change their marketing direction? NO, they remained consistent and eventually the ads took hold and helped them be one of the biggest players in an industry I can't stand.

Fiat needs to focus more energy on Chrysler image which IS what needs work and take a hands off approach on Dodge. Let Dodge be Dodge, not RAM, not SRT, not Mopar, just Dodge.
__________________
College Graduate
B.S. in Marketing
Reply With Quote
Old 11-15-2013, 07:41 PM
 
 
 
Reply




Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

Join DodgeForum
Advertising

Featured Sponsors
Vendor Directory
Our Sponsors
All times are GMT -4. The time now is 12:43 PM.

Internet Brands, Inc.


Contact Details & Emails