Go Back   DodgeForum.com > General > Brand News, Concepts & Rumors
Sign in using an external account
Register Forgot Password?


Brand News, Concepts & Rumors Have you heard? Have you seen? No? Come on in, read and discuss the latest from Dodge. (This is not a tech section.)

Question of the Week: Why isnt the Viper selling better?

Reply
 
 
 
 
Thread Tools Search this Thread
  #1  
Old 04-14-2014, 02:56 PM
BadStratRT's Avatar
BadStratRT BadStratRT is offline
The Forum Tyrant
Dodge Forum Administrator
 
Join Date: Mar 2004
Vehicle: 1972 Dodge Demon 340
Location: Puttin' Detroit City back on the map.
Posts: 27,461
Send a message via AIM to BadStratRT
Default Question of the Week: Why isnt the Viper selling better?

Our Question of the Week is as simple as it sounds - why do you think that the new SRT Viper isnt selling better? Tell us below and since there are so many possibilities, there is no poll...just offer up your ideas as to why SRT cant sell more new Vipers.
This ad is not displayed to registered and logged-in members.
Register your free account today and become a member on Dodge Forums!
__________________

An old school sig from Alex, as a tribute to a fallen friend - RIP Alex.

Buying a camera and taking pictures of your own car doesn't make you a professional photographer.

1972 Dodge Demon 340 (H code)-1983 Dodge Mirada 340-2002 Dodge Stratus R/T Coupe-2006 Dodge Ram 1500 Laramie
Reply With Quote
  #2  
Old 04-14-2014, 04:28 PM
DuckandDodge's Avatar
DuckandDodge DuckandDodge is offline
Professional
 
Join Date: Mar 2009
Vehicle: Dodge Dakota R/T 5.9 club cab
Location: Orlando, FL
Posts: 129
Default

"if you build it, they will come" (talking about a city)
so i say "if you build it, they will buy it"!
__________________
current driver - 2009 Avenger R/t
Reply With Quote
  #3  
Old 04-14-2014, 10:32 PM
Boulee's Avatar
Boulee Boulee is offline
Record Breaker
 
Join Date: May 2004
Vehicle: 2013 Dodge Dart GT
Location: Lapeer, MI
Posts: 1,054
Default

I think its intentional

https://www.youtube.com/watch?v=JnX1...ature=youtu.be
AAH #235 - Ralph Gilles Lets the Hellcat Outta the Bag - March 28, 2014

from the 41min 40sec mark Ralph starts talking about the viper and the numbers. too long for me to type out but its worth it to listen for about 5 min.

at one point he says "last year we had orders for 2000 vipers, i refused to build them...we built half of that on purpose."

And at one point he says something that its also about balancing CAFE numbers.
__________________
~Your Freindly Neighborhood Boulee-Man~

Reply With Quote
  #4  
Old 04-15-2014, 08:30 PM
Snowfan Snowfan is offline
Rookie
 
Join Date: Jul 2013
Vehicle: 98 Grand Cherokee 5.9 & 2001 Ram Cummins
Location: North of Amarillo
Posts: 95
Default

Quote:
Originally Posted by Boulee View Post
..."last year we had orders for 2000 vipers, i refused to build them...we built half of that on purpose."

And at one point he says something that its also about balancing CAFE numbers.
Had to be dealer orders. Even then, not good business if true.

The Viper may be too archaic for many of today's 2 seat buyers. Not a problem with me, but does not compare well with some others, excepting acceleration of course.
Reply With Quote
  #5  
Old 04-16-2014, 02:23 PM
jkeaton's Avatar
jkeaton jkeaton is offline
Dodge Forum Moderator
 
Join Date: Apr 2010
Vehicle: Various
Location: Winston Salem, NC
Posts: 12,399
Kent Eaton
Default

For me it is what Dodge has done to the brand name. I mean it's not even a Dodge anymore. Just an "SRT". There are die hard Dodge fans who want a Dodge. I guess with building the Challenger and Charger as they have, people have another choice to get a Dodge muscle car. You go to the Dodge.com site and try to look at the Viper and it directs you to another site altogether, with no mention of Dodge and the car does not have a Dodge emblem on it. So what is it? A Fiat Viper?
__________________


2013 Dodge Journey SXT
2005 Mitsubishi Eclipse GT Spyder
2004 Hyundai Tiburon GT
1995 Ford Mustang
1995 Chevy Z71 K1500
Reply With Quote
  #6  
Old 04-16-2014, 06:51 PM
Boulee's Avatar
Boulee Boulee is offline
Record Breaker
 
Join Date: May 2004
Vehicle: 2013 Dodge Dart GT
Location: Lapeer, MI
Posts: 1,054
Default

Quote:
Originally Posted by Snowfan View Post
Had to be dealer orders. Even then, not good business if true.

The Viper may be too archaic for many of today's 2 seat buyers. Not a problem with me, but does not compare well with some others, excepting acceleration of course.
Another point he made, if you even listened, was his statement that "you can go to some chevy dealers and find 100 corvettes sitting on the lot. You'll never see that with the Viper"
__________________
~Your Freindly Neighborhood Boulee-Man~

Reply With Quote
  #7  
Old 05-09-2014, 04:15 AM
97 3.5 Intrepid 97 3.5 Intrepid is offline
Record Breaker
 
Join Date: Sep 2005
Location:
Posts: 1,622
Default

Numerous reasons:

1. They are using an old platform that needs to be retired. This is one of the consistent complaints about how it performs in comparison to its competition. With GM using their magnetic suspension, it proves that Dodge needs to get with the times on the suspension.

2. It has become too expensive. Now the Viper pretty much cannot be had under $100K and taking into account how low tech it is which most people paying that much WANT a higher tech car being that they are paying bucks for it.

3. It is not livable for daily use. It has never honestly, but the gap is widening. The market has changed considerably from the 90s and now one of the best security features on a new car is having a manual. I know the traditionalists will scream at the mention of this, but it is time to offer an automatic as an OPTION.

4. Aside from looks inside and out, what advantage does this have over the 2008-2010. Despite being lighter, having more aggressive gearing, and being more powerful, it really isn't that much faster and struggled to beat the 2010 ACR-X version's track time.

In my view, the Viper needs an overhaul. They need to get a brand new platform state of the art platform (maybe even mid-engine), share dumbed down versions with Chrysler (new Crossfire type car) and one of the FIAT divisions (non-Ferrari) to increase economies of scale, use an updated GDI V10 (not the supercharged hemi) in the LX cars & JGC as the top of the line options to again increase economies of scale, use the ZF 8-speed as an OPTION and get the 7-speed manual offered in the Corvette to help with Gas mileage, offer a supercharged or turbocharged V10 version as an option to a limited version of the Viper.
__________________
College Graduate
B.S. in Marketing
Reply With Quote
  #8  
Old 05-31-2014, 09:15 PM
Outskirtscustoms's Avatar
Outskirtscustoms Outskirtscustoms is offline
Registered User
 
Join Date: May 2014
Vehicle: 1980 Dodge B-100
Location: Kokomo, In
Posts: 8
Default

Too much money for what it is. Plain and simple. Take for example Corvette Stingray and Porsche Carrera. Both are more comfortable, Both get better MPG making them capable of being daily driven, The Corvette will do 0-60 in 3.8 seconds , Viper 4.0 seconds, Porsche 4.2 seconds so it would be one heck of a close race from 0-60. Anything over that you're speeding so it doesn't matter unless you're at a track day. The Porsche and Stingray turn just as many heads on the street, The Viper is horrible around corners whereas the Stingray and Porsche will go into a corner hard and come out fast.

Bottom line practicality, gas is $4 a gallon, the economy sucks, people don't have money to buy a $100K car that is just a "Toy" They want a flashy sports car that they can use and enjoy as a daily driver.

Not to mention the Corvette Stingray is ~$70K fully loaded, the Porsche is ~$88K, The SRT Viper is ~$102K.
__________________
My baby a 1980 Dodge B-100 van. 38,000 original miles parked since November of 1989, Slant 6 225ci and a 3 speed w/OD manual floor shift trans. Paid $250 and a crappy .410 shotgun for it. A work in progress but coming along nicely.
Reply With Quote
  #9  
Old 06-29-2014, 11:23 AM
Rammajama's Avatar
Rammajama Rammajama is offline
Registered User
 
Join Date: Jun 2014
Posts: 14
Default

Its a supercar, its exclusive......in other words, its too damn expensive.
As mentioned earlier there are other cars that are monsters for less money. Plus they are a bit more, dare I say...practical?

However, I'm an average Joe and I could buy one brand new off the showroom floor if I really wanted one, BUT I'd just have to sell both my trucks, combined $86K worth of trucks, and then buy a couple of beaters with cash first. LOL!! So I'd be paying roughly $1400 month for a car that would sit in the garage most of the time. Ive paid close to that for a $70k Roush Mustang in 2010. Although the car was a little bit more fun than sex and could be driven as a daily driver and had a back seat we could throw the kid in, Its still just NOT worth it. The day I traded it off was a good day.
Obviously the Viper just ain't practical for the average Joe, nor was it meant to be, PLUS its just not as desirable and techy for the clientele who are really in the market for a supercar, hence its not going to fly off showroom floors.
__________________
2014 RAM 1500 R/T

Last edited by Rammajama; 06-29-2014 at 11:30 AM..
Reply With Quote
Old 06-29-2014, 11:23 AM
 
 
 
Reply




Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

Join DodgeForum
Advertising

Featured Sponsors
Vendor Directory
Our Sponsors
All times are GMT -4. The time now is 05:17 AM.

Internet Brands, Inc.


Contact Details & Emails