For the guys that are working in the price range between class 3/4 trucks and toters/6 series trucks, I think this could be a big hit. If they could get the price down to the 60's-70's, they'd have a good chance. 50's-60's and they'd be getting some attention. Maybe dumb down the interior some- not everybody needs all the luxury stuff. Keep it down more like an SLT 2/3500 cab type atmosphere, make the luxury a Laramie option.