new Michelin ads on tire rolling resistance

[HankL]

http://www.moderntiredealer.com/t_in...p;storyID=8071 sample quote Micali said that over the next two decades, Michelin will "dramatically improve tire performance in three crucial areas: * "We will double tire wear life in order to reduce the amount of raw materials needed by half. * "Michelin will reduce tire rolling resistance for passenger car tires by an additional 50%. * "We will also substantially reduce braking distance in order to enhance safety. "Michelin's objective is to ensure that by the time the number of vehicles worldwide doubles, the total tire-related consumption of fuel and raw materials for each such vehicle will be halved."

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