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    by John CoyleDodge Forum It’s been a couple years since we’ve done a Ride of the Month, and everybody at Dodge Forum is super pumped to see it return. Along with the priceless admiration of your peers, winning rides will be included in our monthly newsletter, and be eligible for our prestigious Ride of the …

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    2012 SRT Lineup  by Patrick Rall I recently had a chance to speak with Ralph Gilles, the CEO and President of the new high performance SRT brand. In discussing the past of the Street and Racing Technology lineup, Gilles stated that there were some vehicles that they would not do again, if given the chance.  …

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    <div align=”right”> by John CoyleDodge Forum Doing burnouts, while totally fun, isn’t exactly a risk-free activity. And it’s kind of a given that if you’re going to do one, it should be in an open area, so that if your ride suddenly happens to gain traction, you don’t go plowing into someone or something. But …

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    Larry Jewett

    SRT Brand and Motorsports President and Chief Executive Officer Ralph Gilles at the Conner Avenue (Detroit) Assembly Plant in 2010. The plant is being re-opened for the new Viper.

     Chrysler Group LLC will reopen its Conner Avenue Assembly Plant in Detroit for the production of the next generation SRT Viper. With the plant’s reopening, nearly 150 jobs, both hourly and salaried, will return to the City of Detroit. The Conner facility was idled when production of the Dodge Viper ended in July 2010.
    “The next generation Viper will make its return to the product lineup in late 2012 as a 2013 model,” said Ralph Gilles, President and Chief Executive Officer – SRT Brand and Motorsports, Chrysler Group LLC. “We’re extremely excited that our ultimate American sports car will continue to live on and be produced exclusively here in the Motor City.”
    Current Chrysler Group hourly employees who previously worked at Conner were first offered the opportunity to return to their home plant. The balance of the positions will be filled by hourly employees volunteering to transfer to the Conner Avenue plant.
    In preparation for the reopening, the Conner facility will begin its transformation by implementing World Class Manufacturing (WCM), a system that is focused on reducing waste and making continuous improvements throughout the assembly process to improve quality and productivity.

    Viper production began in May 1992 at the New Mack Assembly Plant, then moved to the Conner Avenue site in October 1995. All Vipers that rolled off the line were hand-built in a low-volume, modular process. Over the course of 15 years, Conner Avenue employees built about 12 vehicles a day for a total of 22,070 Vipers.

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    Ram brand announces new Mossy Oak 1500, more Power Wagon trimlinesby Patrick Rall Chrysler’s Ram Truck brand recently announced that the 2012 Ram lineup will get a few additions in the form of a new branded partnership with Mossy Oak along with two new trimlines for the mighty Ram 2500 Power Wagon.  Chrysler expects that …