Dodge Charger Presents ‘Extra Appeal’ in 1972 TV Spot: Retro Rewind

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With options like the immortal Slant-Six and 440 V8 available, there was no contest for the 1972 Dodge Charger.

Remember when you were a kid in school, and the teacher would breakout the filmstrip projector and audio player to show a film about animals or space exploration or the time George Washington led his troops to battle in a Dodge Challenger? Well, we’re going to do that today through the magic of YouTube.

As it turns out, school children weren’t the only ones watching filmstrips back in the day. YouTubers MyMopar uploaded this filmstrip for Dodge dealers learning all about the 1972 Dodge Charger. The narrator of this throwback says the Charger “has a distinct position in the Dodge lineup for 1972.” And that position is its “extra appeal” towards young people and those young at heart “who want a car with style and functional excellence.”

1972 Dodge Charger

And its only competition? The “Time for Dad”-ready 1972 Chevrolet Malibu, whose “boxy, rather conventional overall style and treatment” is more suited for those who were shopping for Toyota Camry, but couldn’t buy one as they didn’t exist yet. The swingin’ Charger, on the other hand, has got that “sleek, sweeping appearance” that looks fast even when standing still.

1972 Dodge Charger

Aside from being longer, lower and wider than the Malibu, the Charger’s interior has room and style for days, especially when it comes to taking the kids to baseball practice and piano lessons. And for older friends, there’s plenty of headroom and legroom in the rear for a night at the yacht club, and enough room overall for six adults. Aww yeah! The Malibu’s interior, on the other hand, is more suited for a car a decade older than the one its in.

1972 Dodge Charger

And of course, with options like the immortal Slant-Six and 440 V8 available, it’s no contest: the 1972 Dodge Charger has got it all, while the Malibu coupe is a slow ride to Sleepytown. Now, be sure to take the quiz at the end of the film. When you’re finished, you’re free to leave class for the rest of the day to do burnouts in your ’72 Chargers in the parking lot.

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Cameron Aubernon's path to automotive journalism began in the early New '10s. Back then, a friend of hers thought she was an independent fashion blogger.

Aubernon wasn't, so she became one, covering fashion in her own way for the next few years.

From there, she's written for: Louisville.com/Louisville Magazine, Insider Louisville, The Voice-Tribune/The Voice, TOPS Louisville, Jeffersontown Magazine, Dispatches Europe, The Truth About Cars, Automotive News, Yahoo Autos, RideApart, Hagerty, and Street Trucks.

Aubernon also served as the editor-in-chief of a short-lived online society publication in Louisville, Kentucky, interned at the city's NPR affiliate, WFPL-FM, and was the de facto publicist-in-residence for a communal art space near the University of Louisville.

Aubernon is a member of the International Motor Press Association, and the Washington Automotive Press Association.


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