The Chrysler Group was recently awarded an OBIE from the Outdoor
Advertising Association for America for their advertising campaign featuring
the Jeep Wrangler in cooperation with the makers of Call of Duty: Modern
Warfare 3.
The OBIE was awarded specifically for the billboard portion
of the campaign which also included an in-game appearance by the Jeep Wrangler
along with more traditional print, broadcast and online digital advertising
that showed the new Jeep sporting the Call of Duty MW3 logo on the road and
away at war.Also, the Chrysler Group
introduced the Call of Duty MW3 Special Edition Jeep Wrangler with black wheels
wrapped in off road tires, unique trim and a heavy duty Warn winch.
These billboards were created by the advertising firm Global
Hue and were located in Los Angeles, Chicago and New York City.During the day, the billboards showed the
Jeep Wrangler Call of Duty: Modern Warfare 3 Edition climbing over a large rock
in a mountainous area of wilderness (shown above).It is a pretty typical scene of a Trail Rated
Jeep in action with the tagline “The toughest vehicle in the world” on one side
and the Jeep/ Call of Duty logo on the other side.
However, once it gets dark, the image of the Jeep Wrangler
appears to be seen through a night vision camera or goggles and rather than
being out in the wilderness, the Wrangler is in a war-torn area climbing over a
damage car (shown below).Using special
low voltage electroluminescent Light Tape lamps, this unique look gives the appearance
of night vision and the tagline changes to “The toughest vehicle in the world.
Any world.”
"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.
"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.
"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.
"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.
"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.
The Chrysler Group was recently awarded an OBIE from the Outdoor
